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The History of The Wendy's Company: How It All Began
The Wendy's Company is the second-largest hamburger fast-food chain globally. The Company was established in 1969 by Dave Thomas and has enjoyed phenomenal growth after that.
The Wendy's Franchise System
The Wendy's Franchise System (FTS) is the franchise business model used by The Wendy's Company. Wendy's franchisees operate under a master franchise agreement that establishes standards for the entire system. The FTS includes; the operating system, a quality assurance program, and a training program that trains franchisees on operations and management procedures.
Growth Strategies for The Wendy's Company
One of the effective strategies for the growth of The Wendy's Company is the opening of new locations in the preferred markets of the franchisees. Generally, these selected markets have more significant potential to generate higher sales and profit margins. However, the Company has opened new locations in markets with increased demand for its products in recent years.
Wendy's Company has many growth strategies to grow and generate sales. First, they open new locations. Next, they expand their existing areas. The Company also uses digital marketing strategies such as mobile ordering and home delivery.
Conclusion
As a result of the growth strategies that The Wendy's Company has implemented, it is currently one of the largest hamburger fast-food chains in the world.
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Wendy's
Fast Food Restaurant
8211 Landover Rd. Landover, Maryland 20785Was asked to pull up and they'd bring out the food. Pulled up and waited 30 minutes but no one came out. Took the kids inside in the rain and they forgot we were out ther ... more
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Wendy's
Fast Food Restaurant
1275 West Broadway Idaho Falls, Idaho 83402It was littt the biggie bad is good. See look Vegetarian options: Great Dietary restrictions: Awsome Parking: Cool Kid-friendliness: So kid Wheelchair accessibility: All ... more
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Wendy's
Fast Food Restaurant
748 N. Lake Drive Prestonsburg, Kentucky 41653Food is either cold, burnt or just gross every time. I'm done with this location.
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Wendy's
Fast Food Restaurant
3107 N Oak St Valdosta, Georgia 31602Hottest freshest food I've ever had from a Wendy's. Dined in and Carl's energy is infectious. He makes your time there so personal and fun!
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Wendy's
Fast Food Restaurant
7149 Dixie Hwy Clarkston, Michigan 48346Wendy's is the fast food restaurant that we love. We stop by at least weekly.
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Wendy's
Fast Food Restaurant
157 S Hwy 27 Somerset, Kentucky 42501Bland food made me feel swollen oh but I liked the store feels like a fishtank the one pop machine is cool has random flavor that actually taste good person at register w ... more
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Wendy's
Fast Food Restaurant
608 College Mall Rd. Bloomington, Indiana 47401Not too bad The meat was a little dry like it had been on warmer or something for too long and honestly burnt. Service was good. Parking: Parking is not an issue with ple ... more
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Wendy's
Fast Food Restaurant
2201 N. Oak Rd Plymouth, Indiana 46563![Wendy's Logo](/show_image.php?zc=2&h=200&w=200&src=https://a.mktgcdn.com/p/ugVeu_I7n9ph4B3cT6SZ6fyDoG9DxqRIS0jD53oN5w8/800x800.png)
Wendy's
Fast Food Restaurant
3450 W Monte Vista Ave Turlock, California 95380It's the nicest cleanest Wendy's around. Great food too
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Wendy's
Fast Food Restaurant
5155 S. Broadway Englewood, Colorado 80113Food was as expected and I always check it these days cause they tend to get it wrong on numerous accounts...however the food is not the point. The little teenager dude r ... more
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Wendy's
Fast Food Restaurant
751 Campus Drive Tuscaloosa, Alabama 35401Not very impressed with this location. The food is hit or miss, hours suck, and the employees are often time rude. I asked for ONE ranch and ketchup and they said no! My ... more
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Wendy's
Fast Food Restaurant
1601 N. Belt Saint Joseph, Missouri 64506Very busy but staff friendly and helpful.
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Wendy's
Fast Food Restaurant
29480 Wixom Road Wixom, Michigan 48393Went to the drive thru just before midnight. The staff provided some of the kindest customer service I have ever had!
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Wendy's
Fast Food Restaurant
3404 Court Street Catlettsburg, Kentucky 41129Great employees great food Food : 5/5 | Service : 5/5 | Atmosphere : 5/5 More
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Wendy's
Fast Food Restaurant
554 Route 132 Hyannis, Massachusetts 02601Very friendly staff
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Wendy's
Fast Food Restaurant
1201 Teal Road Lafayette, Indiana 47905It was fair except for the prices were sky high. 5 hamburgers and 4 drinks $59.76 Good thing I never ordered fries.
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Wendy's
Fast Food Restaurant
3621 State Road 38 E Lafayette, Indiana 47905Orange Creamsicle... yummmm
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Wendy's
Fast Food Restaurant
4519 Yellowstone Avenue Chubbuck, Idaho 83202Food and service are good.
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Wendy's
Fast Food Restaurant
300 Russell Road Ashland, Kentucky 41101![Wendy's Logo](/show_image.php?zc=2&h=200&w=200&src=https://a.mktgcdn.com/p/ugVeu_I7n9ph4B3cT6SZ6fyDoG9DxqRIS0jD53oN5w8/800x800.png)
Wendy's
Fast Food Restaurant
4133 County Road 24 Longmont, Colorado 80504This store is always clean regardless of how busy it is.
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Wendy's
Fast Food Restaurant
1910 W Memorial Blvd Lakeland, Florida 33815Currently closed for construction
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Wendy's
Fast Food Restaurant
3250 Dale Rd. Modesto, California 95356Food is bad overpriced chicken tastes horrible never going to eat here again did I say overpriced
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Wendy's
Fast Food Restaurant
8216 Little Road New Port Richey, Florida 34654Placed my order ahead of time on the app. Went on to grab my food. This is one of the nicest Wendy's I've ever been to. The staff was great. The gentleman behind the coun ... more
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Wendy's
Fast Food Restaurant
63 Technology Drive Irvine, California 92618![Wendy's Logo](/show_image.php?zc=2&h=200&w=200&src=https://a.mktgcdn.com/p/ugVeu_I7n9ph4B3cT6SZ6fyDoG9DxqRIS0jD53oN5w8/800x800.png)
Wendy's
Fast Food Restaurant
1613 Los Angeles Ave. Simi Valley, California 93065A pleasant and comfortable environment. Courteous and professional staff. Parking: It was straight in and simple.
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Wendy's
Fast Food Restaurant
618 E Street Chula Vista, California 91910They are the favorites
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Wendy's
Fast Food Restaurant
441 W. Aldersgate Nixa, Missouri 65714Very great
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Wendy's
Fast Food Restaurant
9701 Veterans Memorial Parkway O'Fallon, Missouri 63366The hamburger was cold. Fries were too salty. Soda was all ice. What a terrible idea to get lunch there.
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Wendy's
Fast Food Restaurant
822 Charlevoix Avenue Petoskey, Michigan 49770Top notch
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Wendy's
Fast Food Restaurant
1301 S. Limit Ave. Sedalia, Missouri 65301Used the app to get a discount of 1 @ $1. Made lunce very affordable.
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Wendy's
Fast Food Restaurant
4408 Ambassador Caffery Pkwy Lafayette, Louisiana 70508I apparently disturbed the cashier. She didn't smile or greet me. She mumbled her words so badly I couldn't understand her. No receipt and the bacon was flimsy. Definitel ... more
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Wendy's
Fast Food Restaurant
14305 Lakewood Downey, California 90242Dude the sign on the door says the dining room open at 7am and its fully closed. Im not sure why they have the sign saying its open and they do not open it until 9am.
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Wendy's
Fast Food Restaurant
2937 Fort Campbell Blvd Hopkinsville, Kentucky 42240Went with my youngest daughter we ordered 50 pc chicken nugget bucket 2 medium fries and 2 medium drinks (we had to wait a little bit of time for the chicken nuggets to c ... more
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Wendy's
Fast Food Restaurant
1015 W. Main Bozeman, Montana 59715This is one of the places that reminds me of being a little kid. Not any Wendy's, but this particular one. But besides that, the food is amazing for a quick fast food sto ... more
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Wendy's
Fast Food Restaurant
7175 Renner Road Shawnee, Kansas 66217Excellent
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Wendy's
Fast Food Restaurant
1800 Vine Street Hays, Kansas 67601Riley always does a fantastic job
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Wendy's
Fast Food Restaurant
2523 N. 6th Vincennes, Indiana 47591Great food, great prices, and great people!
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Wendy's
Fast Food Restaurant
3868 North Mayo Trail Pikeville, Kentucky 41501Feed 4 people for 24 dollars. You can't do that anywhere. Quick service and good atmosphere.
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Wendy's
Fast Food Restaurant
1207 W. Northwest Highway Palatine, Illinois 60067Everything we had for breakfast was really good and hot. Service was fast and friendly.
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Wendy's
Fast Food Restaurant
2050 Shell Drive Libertyville, Illinois 60048It's Wendy's. Very consistent. The staff is efficient and friendly. What more do you want from a fast food chain.
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Wendy's
Fast Food Restaurant
705 Us Hwy 29 N Athens, Georgia 30601Lady at the drive thru that took my money was very nice!
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Wendy's
Fast Food Restaurant
83 Main Ave Clifton, New Jersey 07014More of the same but it's good food at a low price
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Wendy's
Fast Food Restaurant
689 Long Hill Rd Groton, Connecticut 06340W place the fries be bussin so is the chicky nuggets and the biggie bag was fire highly recommed
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Wendy's
Fast Food Restaurant
3545 Lakeland Highlands Rd Lakeland, Florida 33803Popular restaurant but fast service. Had the new street corn burger which was very good.
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Wendy's
Fast Food Restaurant
3107 Willowbrook Mall Wayne, New Jersey 07470Rude casher yelling at customers in the line for picking up food. He said customers made him confused whether they are in line for ordering or picking up, it is his fault ... more
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Wendy's
Fast Food Restaurant
3710 Route 9 Freehold, New Jersey 07728My orders are often wrong if its peak lunch or dinner times. If I choose to customize my burger ( ie: extra Lettuce and tomato selected) I usually still get standard amo ... more
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Wendy's
Fast Food Restaurant
2240 Griffin Rd. Lakeland, Florida 33810Great! Dietary restrictions: Great!
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Wendy's
Fast Food Restaurant
8745 Trautwein Road Riverside, California 92508Still after all these years and now $20 an hr they can't get a simple order right
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Wendy's
Fast Food Restaurant
7164 N. Blackstone Avenue Fresno, California 93650Overall good spot but the traffic surrounding it makes it hard to deal with
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Wendy's
Fast Food Restaurant
2608 Oswell St. Bakersfield, California 93306I like Wendy's burgers. They're pretty good. The service at this location, however, leaves much to be desired. It's not bad, it is just inconsistent. At times, the wait i ... more