The History of The Wendy's Company: How It All Began
The Wendy's Company is the second-largest hamburger fast-food chain globally. The Company was established in 1969 by Dave Thomas and has enjoyed phenomenal growth after that.
The Wendy's Franchise System
The Wendy's Franchise System (FTS) is the franchise business model used by The Wendy's Company. Wendy's franchisees operate under a master franchise agreement that establishes standards for the entire system. The FTS includes; the operating system, a quality assurance program, and a training program that trains franchisees on operations and management procedures.
Growth Strategies for The Wendy's Company
One of the effective strategies for the growth of The Wendy's Company is the opening of new locations in the preferred markets of the franchisees. Generally, these selected markets have more significant potential to generate higher sales and profit margins. However, the Company has opened new locations in markets with increased demand for its products in recent years.
Wendy's Company has many growth strategies to grow and generate sales. First, they open new locations. Next, they expand their existing areas. The Company also uses digital marketing strategies such as mobile ordering and home delivery.
Conclusion
As a result of the growth strategies that The Wendy's Company has implemented, it is currently one of the largest hamburger fast-food chains in the world.
Wendy's
Fast Food Restaurant
1737 E 17th St Santa Ana, California 92705Store restaurant was squeaky clean, staff was staffed correctly and friendly and courteous.
Wendy's
Fast Food Restaurant
13922 Redhill Avenue Tustin, California 92780Without a doubt Wendys Tustin California is an excellent place
Wendy's
Fast Food Restaurant
8450 Washington Blvd Pico Rivera, California 90660Being fast food this spot
Wendy's
Fast Food Restaurant
13342 Main Street Hesperia, California 92345Great as always
Wendy's
Fast Food Restaurant
5211 Broadway Oakland, California 94618Fresh & delicious food .
Wendy's
Fast Food Restaurant
618 E Street Chula Vista, California 91910They are the favorites
Wendy's
Fast Food Restaurant
8810 S Garfield Ave South Gate, California 90280Great
Wendy's
Fast Food Restaurant
263 Mile Marker I-91 Orlando, Florida 34761Kid-friendliness: Muy buen lugar!
Wendy's
Fast Food Restaurant
6477 Highway 90 West Milton, Florida 32570Went to Wendy's today no orange dreamlike frosty and the Jr bacon cheeseburger was absolutely disgusting. Meat nd bacon was burnt to a crisp. They have lost my business f ... more
Wendy's
Fast Food Restaurant
3191 Gulf Breeze Pkwy Gulf Breeze, Florida 32563Fries no good Parking: Plenty Kid-friendliness: Yes Wheelchair accessibility: Yes
Wendy's
Fast Food Restaurant
14305 Lakewood Downey, California 90242Dude the sign on the door says the dining room open at 7am and its fully closed. Im not sure why they have the sign saying its open and they do not open it until 9am.
Wendy's
Fast Food Restaurant
1613 Los Angeles Ave. Simi Valley, California 93065A pleasant and comfortable environment. Courteous and professional staff. Parking: It was straight in and simple.
Wendy's
Fast Food Restaurant
2608 Oswell St. Bakersfield, California 93306I like Wendy's burgers. They're pretty good. The service at this location, however, leaves much to be desired. It's not bad, it is just inconsistent. At times, the wait i ... more
Wendy's
Fast Food Restaurant
9180 Rosedale Hwy Bakersfield, California 93312Taco salad is not so great.
Wendy's
Fast Food Restaurant
595 Us Hwy 431 Boaz, Alabama 35957Didn't know Wendy's had so many salad offerings! And they are very tasty and large enough to fill you up. Down side, most tables were not clean with crumbs and other thin ... more
Wendy's
Fast Food Restaurant
25607 Conifer Rd Conifer, Colorado 80433Tade deserves a raiseVery polite & helpful young manThanks Dietary restrictions: No gluten free choices Parking: A little hard to navigate being off the highway
Wendy's
Fast Food Restaurant
5350 Arapahoe Rd Boulder, Colorado 80303Quick drive thru. Friendly drive thru attendant. Fresh hot French fries. Parking: Has own dedicated lot. Kid-friendliness: Kids meals Wheelchair accessibility: 1 story w ... more
Wendy's
Fast Food Restaurant
4133 County Road 24 Longmont, Colorado 80504This store is always clean regardless of how busy it is.
Wendy's
Fast Food Restaurant
202 Corey Place Lake City, Florida 32024Wendy's
Fast Food Restaurant
23750 Main St. Carson, California 90745Would always come here to get a Baconater and would love it now......The guy at the register doesn't even know what that is for the past 3 visits I ask the the large comb ... more
Wendy's
Fast Food Restaurant
2620 Hilltop Dr. Redding, California 96002They weren't too friendly, and the pretzel burger was good
Wendy's
Fast Food Restaurant
8701 Us Highway 395 Hesperia, California 92344Lived in the High desert since the mid 80s the Wendy's at the Pilot truck stop is the best in the High desert
Wendy's
Fast Food Restaurant
175 N Ventura Road Port Hueneme, California 93041Great and awesome place
Wendy's
Fast Food Restaurant
960 Eastlake Parkway Chula Vista, California 91914Nice food, eccentric staff
Wendy's
Fast Food Restaurant
7164 N. Blackstone Avenue Fresno, California 93650Overall good spot but the traffic surrounding it makes it hard to deal with
Wendy's
Fast Food Restaurant
1339 North Main Salinas, California 93906Best hamburgers On the planet. March madness Prices, On the app are great.
Wendy's
Fast Food Restaurant
10751 Park Blvd. Seminole, Florida 33772I have been to many different locations over the years and my son loves the baconator. We ONLY go to this one because it's close to where we live, and every single time t ... more
Wendy's
Fast Food Restaurant
503 Pacheco Blvd Los Banos, California 93635Went through the drive through. They repeat your order over the intercom, which is good. Avoid problems with order, you think. They forgot two items. They drive thru thro ... more
Wendy's
Fast Food Restaurant
14645 Roscoe Blvd. Panorama City, California 91402Always Give The Wrong Order And The Employees Rude As A Mf
Wendy's
Fast Food Restaurant
3250 Dale Rd. Modesto, California 95356Food is bad overpriced chicken tastes horrible never going to eat here again did I say overpriced
Wendy's
Fast Food Restaurant
28961 Golden Lantern Laguna Niguel, California 92677Dave's double at 2 bucks is a great deal can't beat it I wish we had March madness every month
Wendy's
Fast Food Restaurant
149 West Ventura Blvd Camarillo, California 93010Food is extra poor: bitter fries, nuggets and burger patties. They always use expired cooking oil. The meal was over-dried and inedible. I would skip this location.
Wendy's
Fast Food Restaurant
1497 Piper Ranch Road San Diego, California 92154Nice truck stop
Wendy's
Fast Food Restaurant
8745 Trautwein Road Riverside, California 92508Still after all these years and now $20 an hr they can't get a simple order right
Wendy's
Fast Food Restaurant
2045 North Texas Fairfield, California 94533perfect and super service.
Wendy's
Fast Food Restaurant
1002 Mission Avenue Oceanside, California 92054Store was very short staffed. Food was ok, but not great.
Wendy's
Fast Food Restaurant
420 Shaw Avenue Clovis, California 93612Wendys chili is exceptional every time
Wendy's
Fast Food Restaurant
1405 Monterey Rd. San Jose, California 95110The food and service were great this afternoon
Wendy's
Fast Food Restaurant
5535 Automall Parkway Fremont, California 94538Takes forever to go through the drive thru window. Even if u order ahead of time.then you have to wait for someone to finally acknowledge your there. And I do Uber eats a ... more
Wendy's
Fast Food Restaurant
12410 Day Street Moreno Valley, California 92553Their food is pretty decent.Their app needs some work, Cause if you bring up a coupon in your phone goes to sleep you lose your coupon that's ridiculous
Wendy's - Closed Temporarily
Fast Food Restaurant
19317 Sherman Way Reseda, California 91335We get there and after a 10 min drive through wait, we are told the system is down and can't give us the order we had ordered ahead
Wendy's
Fast Food Restaurant
751 Campus Drive Tuscaloosa, Alabama 35401Not very impressed with this location. The food is hit or miss, hours suck, and the employees are often time rude. I asked for ONE ranch and ketchup and they said no! My ... more
Wendy's
Fast Food Restaurant
8037 S.Tamiami Trail Sarasota, Florida 34231The frosty is excellent. The breakfast bread is all the same. Different shapes do not make a biscuit onto a croissant or an English muffin.
Wendy's
Fast Food Restaurant
1010 S Eufaula Ave Eufaula, Alabama 36027Great food and great service
Wendy's
Fast Food Restaurant
16082 Goldenwest St. Huntington Beach, California 92647Right on my way to work the perfect place to pick up a snack for lunch or a quick breakfast treat. The orange frosties are awesome
Wendy's
Fast Food Restaurant, Hamburger Restaurant, Restaurant
3270 Dauphin St Mobile, AL 36606Super slow and food was cold and just thrown together
Wendy's
Fast Food Restaurant
11254 Los Alamitos Blvd. Los Alamitos, California 90720Bad news. My favorite breakfast maple chicken croissant changed from grilled chicken to wheat-starch mixed ground chicken. It was the greatest unique featured item and my ... more
Wendy's
Fast Food Restaurant
307 Arneill Road Camarillo, California 93010very dirty room and tables. My online order was magically lost. The cashier on the phone was talking complete nonsense. Even in an empty cafe they make you wait. 1/10
Wendy's
Fast Food Restaurant
1110 S. Mt. Vernon Ave. Colton, California 92324Food was fresh and the service was fast.
Wendy's
Fast Food Restaurant
1403 County Park Rd Scottsboro, Alabama 35769I tried the orange dreamsicle frosty. It was good. Vanilla is still my favorite.