The History of The Wendy's Company: How It All Began
The Wendy's Company is the second-largest hamburger fast-food chain globally. The Company was established in 1969 by Dave Thomas and has enjoyed phenomenal growth after that.
The Wendy's Franchise System
The Wendy's Franchise System (FTS) is the franchise business model used by The Wendy's Company. Wendy's franchisees operate under a master franchise agreement that establishes standards for the entire system. The FTS includes; the operating system, a quality assurance program, and a training program that trains franchisees on operations and management procedures.
Growth Strategies for The Wendy's Company
One of the effective strategies for the growth of The Wendy's Company is the opening of new locations in the preferred markets of the franchisees. Generally, these selected markets have more significant potential to generate higher sales and profit margins. However, the Company has opened new locations in markets with increased demand for its products in recent years.
Wendy's Company has many growth strategies to grow and generate sales. First, they open new locations. Next, they expand their existing areas. The Company also uses digital marketing strategies such as mobile ordering and home delivery.
Conclusion
As a result of the growth strategies that The Wendy's Company has implemented, it is currently one of the largest hamburger fast-food chains in the world.
Wendy's
Fast Food Restaurant
1575 N. Victory Place Burbank, California 91502Good deals I love the food.
Wendy's
Fast Food Restaurant
2045 North Texas Fairfield, California 94533perfect and super service.
Wendy's
Fast Food Restaurant
503 Pacheco Blvd Los Banos, California 93635Went through the drive through. They repeat your order over the intercom, which is good. Avoid problems with order, you think. They forgot two items. They drive thru thro ... more
Wendy's
Fast Food Restaurant
14645 Roscoe Blvd. Panorama City, California 91402Always Give The Wrong Order And The Employees Rude As A Mf
Wendy's
Fast Food Restaurant
10536 Craftsman Way San Diego, California 92127Wendy's
Fast Food Restaurant
751 Campus Drive Tuscaloosa, Alabama 35401Not very impressed with this location. The food is hit or miss, hours suck, and the employees are often time rude. I asked for ONE ranch and ketchup and they said no! My ... more
Wendy's
Fast Food Restaurant
308 W. Brandon Blvd. Brandon, Florida 33511Manager Judy was very helpful and had gave wonderful customer service! You don't usually get that good of customer service at fast food restaurants. At first, I didn't kn ... more
Wendy's
Fast Food Restaurant
1090 N. Pepper Ave. Colton, California 92324Some Spanish Manager lady that works there seems to make the rules. Went in with coupons the cashier took and the system registered it. Than she came and says that's not ... more
Wendy's
Fast Food Restaurant
5326 Torrance Blvd Torrance, California 90503Sorry you need to pay more wages to your workers for the same lazy,idiotic workers. Nice new building but the soda machine is disgusting. No napkins in dispenser or straw ... more
Wendy's
Fast Food Restaurant
28961 Golden Lantern Laguna Niguel, California 92677Dave's double at 2 bucks is a great deal can't beat it I wish we had March madness every month
Wendy's
Fast Food Restaurant
39580 Lowes Drive Palmdale, California 93551Employees were friendly, the food was good. Parking: It's a shopping center
Wendy's
Fast Food Restaurant
1403 County Park Rd Scottsboro, Alabama 35769I tried the orange dreamsicle frosty. It was good. Vanilla is still my favorite.
Wendy's
Fast Food Restaurant
1010 S Eufaula Ave Eufaula, Alabama 36027Great food and great service
Wendy's
Fast Food Restaurant
149 West Ventura Blvd Camarillo, California 93010Food is extra poor: bitter fries, nuggets and burger patties. They always use expired cooking oil. The meal was over-dried and inedible. I would skip this location.
Wendy's
Fast Food Restaurant, Hamburger Restaurant, Restaurant
3270 Dauphin St Mobile, AL 36606Super slow and food was cold and just thrown together
Wendy's
Fast Food Restaurant
13922 Redhill Avenue Tustin, California 92780Without a doubt Wendys Tustin California is an excellent place
Wendy's
Fast Food Restaurant
1497 Piper Ranch Road San Diego, California 92154Nice truck stop
Wendy's
Fast Food Restaurant
2048 W Avenue I Lancaster, California 93536I love this place workers are wonderful, food is great
Wendy's
Fast Food Restaurant
2005 Hobbs Road S.E. Huntsville, Alabama 35803The new Wendy's Dreamsicle is HORRIBLE!! TASTES NOTHING LIKE A REAL CREAMSICLE!! SAVE YOUR $
Wendy's
Fast Food Restaurant
1613 Los Angeles Ave. Simi Valley, California 93065A pleasant and comfortable environment. Courteous and professional staff. Parking: It was straight in and simple.
Wendy's
Fast Food Restaurant
320 Northlake Blvd North Palm Beach, Florida 33408Average fish filet sandwich, but it was hot so that's good
Wendy's
Fast Food Restaurant
3136 Emerson St Jacksonville, Florida 32207I love the fact you can get food & it not break you. I get a kids meal & a frosty for less then $10. Awesome! Love the orange dreamsicle frosting!!
Wendy's
Fast Food Restaurant
3001 E. Silver Springs Blvd. Ocala, Florida 34470Super unprofessional. Nobody answers the store phone. There is no manager ever present. I had a scheduled interview for Friday April 5th, they postponed it for Monday bet ... more
Wendy's
Fast Food Restaurant
6700 Newberry Rd Gainesville, Florida 32605They are going through a manager change and i couldnt even tell this is a good team they know me well once i couldnt afford a drink so i took it off what do you know when ... more
Wendy's
Fast Food Restaurant
23072 Us Hwy 19 N. Clearwater, Florida 33765They take a long time to deliver your order
Wendy's
Fast Food Restaurant
1616 University Blvd. South Jacksonville, Florida 32216Lady who took our order was very rude.
Wendy's
Fast Food Restaurant
10610 Sw 40th St Miami, Florida 33165Go here often because it is close, but Ive had enough, tonight Asiago chicken sandwich was cold, cheese wasnt melted, 2 small pieces of bacon didnt equal 1 slice. Dont or ... more
Wendy's
Fast Food Restaurant
1901 Apalachee Pkwy. Tallahassee, Florida 32301Maybe I caught yall on a good day, but the staff working Sunday Afternoon was very nice and professional. The food was fresh and my kids were happy. More days like this, ... more
Wendy's
Fast Food Restaurant
4100 George J. Bean Parkway Tampa, Florida 33607Fast service, typical Wendys menu, clean, open dining area.
Wendy's
Fast Food Restaurant
2000 Nw 107th Avenue Miami, Florida 33172Guy taking drive thru orders said they were out of Daves single burgers, but they had doubles. Coincidence that they are promoting the double burgersounds like they are j ... more
Wendy's
Fast Food Restaurant
8295 Northwest 27th Ave Miami, Florida 33147Drive was fast
Wendy's
Fast Food Restaurant
3611 Sw Archer Rd Gainesville, Florida 32608Love their $6 biggie meal. Food is always hot
Wendy's
Fast Food Restaurant
7901 W Flagler Miami, Florida 33144This location should have a sign posted inside and outside the restaurant: Flies eat for free. I noticed flies on the counter where salads where served uncovered and fli ... more
Wendy's
Fast Food Restaurant
3695 Innovation Drive Lakeland, Florida 33812It's Wendy's...it's okay comfort food but it's not classy and it's not fun.
Wendy's
Fast Food Restaurant
850 E. Hwy 50 Clermont, Florida 34711This location is worth visiting, just for the morning staff I have gone by to get breakfast and lunch and I have yet to see bad customer service.
Wendy's
Fast Food Restaurant
2095 S. Volusia Ave. Orange City, Florida 32763Very friendly staff
Wendy's
Fast Food Restaurant
263 Mile Marker I-91 Orlando, Florida 34761Kid-friendliness: Muy buen lugar!
Wendy's
Fast Food Restaurant
6477 Highway 90 West Milton, Florida 32570Went to Wendy's today no orange dreamlike frosty and the Jr bacon cheeseburger was absolutely disgusting. Meat nd bacon was burnt to a crisp. They have lost my business f ... more
Wendy's
Fast Food Restaurant
3191 Gulf Breeze Pkwy Gulf Breeze, Florida 32563Fries no good Parking: Plenty Kid-friendliness: Yes Wheelchair accessibility: Yes
Wendy's
Fast Food Restaurant
8450 Washington Blvd Pico Rivera, California 90660Being fast food this spot
Wendy's
Fast Food Restaurant
5535 Automall Parkway Fremont, California 94538Takes forever to go through the drive thru window. Even if u order ahead of time.then you have to wait for someone to finally acknowledge your there. And I do Uber eats a ... more
Wendy's
Fast Food Restaurant
1519 W Eisenhower Blvd Loveland, Colorado 80537Always friendly, usually fast.
Wendy's
Fast Food Restaurant
1200 Eagle Dr Loveland, Colorado 80537Ive always had good experiences at this Wendys
Wendy's
Fast Food Restaurant
1002 Mission Avenue Oceanside, California 92054Store was very short staffed. Food was ok, but not great.
Wendy's
Fast Food Restaurant
1737 E 17th St Santa Ana, California 92705Store restaurant was squeaky clean, staff was staffed correctly and friendly and courteous.
Wendy's
Fast Food Restaurant
8745 Trautwein Road Riverside, California 92508Still after all these years and now $20 an hr they can't get a simple order right
Wendy's
Fast Food Restaurant
420 Shaw Avenue Clovis, California 93612Wendys chili is exceptional every time
Wendy's
Fast Food Restaurant
13342 Main Street Hesperia, California 92345Great as always
Wendy's - Closed Temporarily
Fast Food Restaurant
19317 Sherman Way Reseda, California 91335We get there and after a 10 min drive through wait, we are told the system is down and can't give us the order we had ordered ahead
Wendy's
Fast Food Restaurant
618 E Street Chula Vista, California 91910They are the favorites