The History of The Wendy's Company: How It All Began
The Wendy's Company is the second-largest hamburger fast-food chain globally. The Company was established in 1969 by Dave Thomas and has enjoyed phenomenal growth after that.
The Wendy's Franchise System
The Wendy's Franchise System (FTS) is the franchise business model used by The Wendy's Company. Wendy's franchisees operate under a master franchise agreement that establishes standards for the entire system. The FTS includes; the operating system, a quality assurance program, and a training program that trains franchisees on operations and management procedures.
Growth Strategies for The Wendy's Company
One of the effective strategies for the growth of The Wendy's Company is the opening of new locations in the preferred markets of the franchisees. Generally, these selected markets have more significant potential to generate higher sales and profit margins. However, the Company has opened new locations in markets with increased demand for its products in recent years.
Wendy's Company has many growth strategies to grow and generate sales. First, they open new locations. Next, they expand their existing areas. The Company also uses digital marketing strategies such as mobile ordering and home delivery.
Conclusion
As a result of the growth strategies that The Wendy's Company has implemented, it is currently one of the largest hamburger fast-food chains in the world.
Wendy's
Fast Food Restaurant
1207 W. Northwest Highway Palatine, Illinois 60067Everything we had for breakfast was really good and hot. Service was fast and friendly.
Wendy's
Fast Food Restaurant
2050 Shell Drive Libertyville, Illinois 60048It's Wendy's. Very consistent. The staff is efficient and friendly. What more do you want from a fast food chain.
Wendy's
Fast Food Restaurant
705 Us Hwy 29 N Athens, Georgia 30601Lady at the drive thru that took my money was very nice!
Wendy's
Fast Food Restaurant
2201 N. Oak Rd Plymouth, Indiana 46563Wendy's
Fast Food Restaurant
8216 Little Road New Port Richey, Florida 34654Placed my order ahead of time on the app. Went on to grab my food. This is one of the nicest Wendy's I've ever been to. The staff was great. The gentleman behind the coun ... more
Wendy's
Fast Food Restaurant
1910 W Memorial Blvd Lakeland, Florida 33815Currently closed for construction
Wendy's
Fast Food Restaurant
3545 Lakeland Highlands Rd Lakeland, Florida 33803Popular restaurant but fast service. Had the new street corn burger which was very good.
Wendy's
Fast Food Restaurant
100 Charles Porter Blvd, Bldg #2848 Oak Harbor, Washington 98278Google maps does not inform you this Wendy's is on a Navy base, and sent us through an unmarked Navy checkpoint.
Wendy's
Fast Food Restaurant
400 S.E. 192nd Ave. Vancouver, Washington 98683Weird area
Wendy's
Fast Food Restaurant
1919 N Wenatchee Avenue Wenatchee, Washington 98801Long line there speaker socks in the drive through the woman working wanted me so badly
Wendy's
Fast Food Restaurant
7035 Durand Avenue Sturtevant, Wisconsin 53177You are serving breakfast but your lobby is closed til 9am? No wonder McD, nvm!
Wendy's
Fast Food Restaurant
201 E 21st St Austin, Texas 78705Great menu selection, senior discount for asking
Wendy's
Fast Food Restaurant
16710 Southwest Freeway Sugar Land, Texas 77479My wife loves the cinnamon rolls.. ima baconator eater!. Service was unbelievable friendly and don't mind switching over from McDonald's to WENDYS this place is the SPOT ... more
Wendy's
Fast Food Restaurant
14160 Trinity Blvd Fort Worth, Texas 76155Worst food ever. The burger was green. There was hair on it, they dont care about humans.
Wendy's
Fast Food Restaurant
4133 County Road 24 Longmont, Colorado 80504This store is always clean regardless of how busy it is.
Wendy's
Fast Food Restaurant
3450 W Monte Vista Ave Turlock, California 95380It's the nicest cleanest Wendy's around. Great food too
Wendy's
Fast Food Restaurant
13350 W Andrew Johnson Hwy Bulls Gap, Tennessee 37711Always a great place to eat. Laid back employees, country folk like myself, very friendly and always ready to take your order. Good food..... for a fast food restaurant. ... more
Wendy's
Fast Food Restaurant
1300 7th St Altoona, Pennsylvania 16601Typical Wendy's
Wendy's
Fast Food Restaurant, Hamburger Restaurant, Restaurant
9800 Fredericksburg Rd San Antonio, TX 78288Good Service
Wendy's
Fast Food Restaurant
1613 Los Angeles Ave. Simi Valley, California 93065A pleasant and comfortable environment. Courteous and professional staff. Parking: It was straight in and simple.
Wendy's
Fast Food Restaurant
10810 Perry Highway Wexford, Pennsylvania 15090Drove thru @ lunch. Fast, friendly, no mistakes! Yay
Wendy's
Fast Food Restaurant
115 Greene Plz Waynesburg, Pennsylvania 15370They always do a good job in the drive thru. The burger is hot and comes out fast.
Wendy's
Fast Food Restaurant
822 Charlevoix Avenue Petoskey, Michigan 49770Top notch
Wendy's
Fast Food Restaurant
324 W. Perkins Av. Sandusky, Ohio 44870I still love the food and service but the interior is cold and hard.
Wendy's
Fast Food Restaurant
4773 Portage Street Nw North Canton, Ohio 44720Only one in line and food was cold
Wendy's
Fast Food Restaurant
1326 West Michigan Street Sidney, Ohio 45365We came during the eclipse, so it was VERY busy inside. The ladies working were SO kind despite the chaos. I have never had better service beforetruthfully. The food came ... more
Wendy's
Fast Food Restaurant
3670 S.W. Hall Blvd. Beaverton, Oregon 97005Just like this restaurant at Beaverton central Beaverton Oregon
Wendy's
Fast Food Restaurant
1436 Oak Harbour Fremont, Ohio 43420Great place
Wendy's
Fast Food Restaurant
316 Center St Wheelersburg, Ohio 45694Wendy's
Fast Food Restaurant
4040 Greentree Avenue S.W. Canton, Ohio 44706The drive through staff was super nice and the food was all there and hot and delicious.
Wendy's
Fast Food Restaurant
1920 S.E. Minter Bridge Dr. Hillsboro, Oregon 97123They think cause I'm using a coupon and getting it cheaper that they can just warm up my dog food. Meat quality and work ethic have both gone done.
Wendy's
Fast Food Restaurant
3760 32nd Ave. South Grand Forks, North Dakota 58201Add the new orange frosties and had to take six large ones back to Canada in a cooler!
Wendy's
Fast Food Restaurant
1110 Market Avenue N Canton, Ohio 44702Nice clean and friendly staff
Wendy's
Fast Food Restaurant
820 Old Country Road Garden City, New York 11530The spicy chicken was a sizable portion. The selection of soda is staggering. Parking: Not that many spots available. Wheelchair accessibility: Definitely was wheelchair ... more
Wendy's
Fast Food Restaurant
4699 Everhard Rd. Nw Canton, Ohio 44718Love the biggie boxes! A good deal!
Wendy's
Fast Food Restaurant
83 Main Ave Clifton, New Jersey 07014More of the same but it's good food at a low price
Wendy's
Fast Food Restaurant
3710 Route 9 Freehold, New Jersey 07728My orders are often wrong if its peak lunch or dinner times. If I choose to customize my burger ( ie: extra Lettuce and tomato selected) I usually still get standard amo ... more
Wendy's
Fast Food Restaurant
9701 Veterans Memorial Parkway O'Fallon, Missouri 63366The hamburger was cold. Fries were too salty. Soda was all ice. What a terrible idea to get lunch there.
Wendy's
Fast Food Restaurant
7149 Dixie Hwy Clarkston, Michigan 48346Wendy's is the fast food restaurant that we love. We stop by at least weekly.
Wendy's
Fast Food Restaurant
554 Route 132 Hyannis, Massachusetts 02601Very friendly staff
Wendy's
Fast Food Restaurant
441 W. Aldersgate Nixa, Missouri 65714Very great
Wendy's
Fast Food Restaurant
608 College Mall Rd. Bloomington, Indiana 47401Not too bad The meat was a little dry like it had been on warmer or something for too long and honestly burnt. Service was good. Parking: Parking is not an issue with ple ... more
Wendy's
Fast Food Restaurant
2240 Griffin Rd. Lakeland, Florida 33810Great! Dietary restrictions: Great!
Wendy's
Fast Food Restaurant
689 Long Hill Rd Groton, Connecticut 06340W place the fries be bussin so is the chicky nuggets and the biggie bag was fire highly recommed
Wendy's
Fast Food Restaurant
5155 S. Broadway Englewood, Colorado 80113Food was as expected and I always check it these days cause they tend to get it wrong on numerous accounts...however the food is not the point. The little teenager dude r ... more
Wendy's
Fast Food Restaurant
500 E Washington St Petaluma, California 94952Clean place and fast service and nice staff. I dont think there's much else to say. All around thumbs up.
Wendy's
Fast Food Restaurant
9180 Rosedale Hwy Bakersfield, California 93312Taco salad is not so great.
Wendy's
Fast Food Restaurant
595 Us Hwy 431 Boaz, Alabama 35957Didn't know Wendy's had so many salad offerings! And they are very tasty and large enough to fill you up. Down side, most tables were not clean with crumbs and other thin ... more
Wendy's
Fast Food Restaurant
8814 Hwy 20 W Madison, Alabama 35758Well it was a nice time, I guess if you like going to wendy's and feeling like there's a bunch of tension in the air. Hope and pray the food is okay. The food was fresh. ... more
Wendy's
Fast Food Restaurant
8810 S Garfield Ave South Gate, California 90280Great
