ROOTS the Beauty Underground

Anna L.B. _{on Google}

Dec 18th, 2023

I was so excited when I found this place, because it covers all my natural and non-toxic beauty and body care needs. I normally shop from Credo, but there is no store nearby where I can test the products in person - but this place has it all + more. The staff was very friendly and knowledgeable, and both me and my friends got some additional goodies as gifts with our purchases. Im so excited to make this place my new go-to :)

Leo Rivera _{on Google}

May 14th, 2023

Highly recommended! A hidden jewel in Laguna Beach! And not just for girls, but for guys as well! Laura and her wonderful team are so genuinely dedicated to making sure we grow into our most naturally beautiful self, all while celebrating a healthy state of mind. I love the hair and skin products, the customer service, the atmosphere, and just how enjoyable the shopping experience is at ROOTS! Oh, and when Im not in Laguna, they also offer shipping, which is very helpful, too. Trust me, youre in absolutely great hands at Roots.

Ardes Yvonne _{on Google}

Dec 10th, 2023

Feeling uncomfortable after todays visit. But its been awkward for the entire 10 years Ive been going there. It could be asked, why do I keep going?! I think the best description is: grudges. I returned an item 10 years ago and the owner seems to use it against me in what seems forever. Have never returned or exchanged anything ever since. And the hair dresser, who all I remember is my hair was damaged for years, seemed to awkwardly remember my name 10 years later (and not in a good way) and mentioned my looks, in true Laguna form, and said in a way that it wasnt a compliment. You look completely different what does that even mean?? I didnt care anyway what they thought about me. And since I dont walk around ready to jab right back at people or say something about their looks in return, I wasnt prepared with a comeback. I probably wouldve said, Youve been waiting 10 years to say that? So looks is your first thought? I just thought it was very invasive. I guess not having any plastic surgery and being natural means different. I think after 10 years of feeling uncomfortable and bracing for the next dig comment, I think Im done. But the other staff is friendly, helpful and kind and belong somewhere with better energy.
Natural beauty, if youre reading this: You are young, you are beautiful, and those who have an attitude toward you or judge you says everything about them It takes more energy to hold a grudge than to just keep judgement of customers to yourself :)

J S _{on Google}

May 10th, 2023

The store itself is amazing product wise!
BUT be VERY careful getting your makeup done here for a special event.
I had a special event and not only did the girl doing my makeup run over an hour late doing my makeup, but it also was so poorly done that in the store I ended up having to redo my entire eye make up on my own.
BUT heres the most wild part.
I spent about $267 on the make up products,
I had to run to my event with my makeup incomplete,
AND I was still charged the full price for the makeup application on top of the money I spent on the products
EVEN though I did half of my make up myself.
The experience was beyond AWFUL.
Please protect yourself.
Shop here for product, but I would NOT recommend getting your make up done here unless you do a trial run first.

Tala B. _{on Yelp}

Mar 17th, 2023

Roots has been my favorite spot for years to have my hair and makeup done or to purchase products and gifts. Laura and her staff are talented gems. They are artists in their ability to make you look beautiful and natural. The store has the most current, clean, and quality cosmetics. I do not trust very many places and highly recommend roots!