Ural of New England (An AlphaCars Division)

Kevin Freeman _{on Google}

Mar 23rd, 2022

I purchased a new 2021 Ural Gear-Up from Ural of New England (AlphaCars) in January 2022. I couldn't be more pleased with the service and expertise that Ural NE provided. Darrell was my sales specialist. I had two visits to the dealership and two long phone conversations with Darrell before I purchased my Ural. We discussed different configurations of the Ural Gear Up and the mechanical operation of the bike. We also talked about servicing the machine, and how to actually ride a sidecar outfit. After the sale, John in the Ural NE parts department ordered windshields and accessories for my Gear Up. When I picked up the Ural Gear Up and rode it home, Dmitry (owner) came out to chat and make sure that everything was just right with the delivery. A Ural is a specialty item, and it is important to have a relationship with the experts at your dealership. I am confident that Ural NE will make the ownership and riding experience enjoyable for years to come.

Jared Fenstermacher _{on Google}

Dec 7th, 2021

It was great to meet John and have him explain the parts I need to replace things on my Ural. The dealership is very tidy and orderly. I was in my way in a hurry and the advice and professionalism was top notch. excited to ride

Pamela Hunt _{on Google}

Jul 10th, 2021

What a great experience! My husband, traditionally a BMW guy, had been thinking about getting a Ural for a while. We took a drive down to check out the bikes at Ural of New England, and from that first test drive, he definitely wanted one. He worked with Darrell, who was superb--very easy to communicate with and definitely didn't oversell. Both he and Olga made the long-distancing purchasing process easy, and the only downside to the whole adventure was my husband having to drive it home in the rain. Thanks for running a dealership the right way--one that customers will want to come back again and again!

C Farrell _{on Google}

Feb 16th, 2021

If you are in the market to purchase a Ural - Ural of New England is the place you want to go. I recently purchased a 2020 Gear Up. This was not any ordinary Gear Up. It came with the name of Zarya, meaning Dawn in Russian and correctly spelled is . The sidecar bike was mostly black with highlights of the color orange. The color orange one would see in a sunset. Thus the name .
I've been looking at getting a Ural for nearly four years. Did a lot of research on the bike and viewed many online Ural dealer sites. Ural of New England always had a unique inventory of Urals when I surfed the net. Some of the Urals being one of a kind.
My experience with Ural of New England was top shelf. I first spoke with Ben (a former Coastie trombone player in the prestigious Coast Guard Band). Ben was most excellent and helped me to make my decision. I spoke with Ben several times. Then I had a few phone conversations with Dmitri. Dmitri was very knowledgable of the sidecar bike and made the effort of video linking me in real time to take me around his showroom. Dmitri introduced me to the Zarya. My wife loved it (that was a big factor)! I decided the Zarya was the one and it was available through the Ural of New England dealership.
I put a deposit on it immediately!
To close the deal Olga assisted me in every step of the way. Olga emailed and FedEx'd all the necessary documents without any delays. On a Thursday morning before I went to pick up the Zarya on the upcoming Saturday I ran into a glitch at the NJ DMV (where I needed to get in line at 5 AM in order for a guaranteed spot to be served due long lines at the NJ DMV after being closed for 4 months). Olga expeditiously fax'd additional documentation that the NJ DMV peculiarly requested. After that ordeal I got my plates and registration in hand and was out of the NJ DMV around 10:30 AM. This would not have happened without Olga's help.
Marian was in the mix too with pricing and sorting out the exact accessories I desired.
On a Saturday morning I drove up to Ural of New England to trailer back the sidecar to NJ. I met Olga in person and Darrell too - who is a master BMW technician. Darrell helped me load the Zarya onto the trailer after I did a local test ride. Both Olga and Darrell gave me all the tips I needed to properly break in my Ural.
I am very satisfied with everything about Ural of New England! It is an excellent dealership!