Baytech Consulting

We are a nonprofit organization on a tight budget, but Baytech did not treat us that way at all. Even though we have not launched our new site, the experience we have with these guys, compared to our last software developers is night and day. They quickly understood what we needed and how to get there. If it was going to be too expensive, they explained exactly why and went over alternatives. Shout out to Jeff! Thanks for all your help!
May 28th, 2019

Baytech built a custom CRM platform, incorporating a routing system that essentially routes calls as they come into individual agents based on certain criteria like state licensing and lead pipe source. Previously, the system was only capable of routing calls based on whether the agent clicked on the lead or whether it was randomly assigned. The new system builds on those two options with an additional 4–5 customizations, including one that allows agents to reengage “dead” leads. They're not only experts in providing technology solutions for companies but are also very familiar with the mortgage industry. Other members of their team took the time to learn about our industry and whiteboard some ideas as needed. We mostly communicated through email, phone, Slack, or the built-in chat feature they have that allowed us to reach them easily at any time. They built an industry-leading CRM and lead management tool that's custom-designed to support the needs of the consumer lending and mortgage industry. During the project, I was most impressed with their ability to effectively track and direct agent activities. They also have a strong desire to track and compare the ROI from various lead sources. The system quickly became a competitive advantage, providing accurate and actionable insights to agents and the company. By directing agents to perform the most impactful activities, the use of Prime provided measurable gains in both sales and efficacy. The result was a reliable mortgage call center CRM that ensured success for the company and its agents.
Jul 29th, 2019