Erin Armstrong - Business Coach & CFO

Erin is AMAZING! She took a very professional approach to understand our business and then worked with us as a team to figure out the best steps for growth. I am so grateful for her guidance. As a small business owner, I often feel like I have to wear an unlimited number of hats, but having Erin to guide me has relieved a lot of stress, given me back my time, and put extra money in my pocket. THANK YOU!
Jul 1st, 2023

It really is difficult to say enough about Erin, the quality of her work and the way she goes about it. After somehow managing to survive in business for over 30 years with almost no professional financial guidance, Erin came in and 1) helped me put things in the best possible professional order, 2) opened my eyes to resources and opportunities I had no idea existed, 3) helped me to a much better understanding of a number of issues related to my own mindset/self-imposed limitations around my business and money, and 4) supported me emotionally and intellectually as I made important decisions about growth and investment. You will find that she is both smart and proactive. If she commits to working with you, she will be all in and expect no less from you. I am better in more ways than one for my association with her, and I honestly cannot think of a better or more important investment I have made in my business -- or in myself. If she seems a good match for you or your business, I cannot recommend her highly enough.
Aug 12th, 2021

My goal was to organize my finances and truly understand the ins and outs of taxes, cash flow, bookkeeping, etc. and I got so much more from working with Erin! I feel more empowered than ever before around my finances and owe it to Erin for being patient with me, answering all of my questions, and her guidance in setting up all my new systems. I highly recommend her!
Sep 14th, 2020

Erin has changed the course of my business by giving it a financial structure better suited for success. She helped move my business from an LLC to an SCorp while also setting me up on a payroll system and schedule. I can't recommend Erin enough for her ability to make intimidating terminology and systems both easy and understandable.
Jun 26th, 2020

As a 15-year owner of a design and branding agency, Ive experienced many successes, but with that also comes opportunities for support and growth. I wanted to be more in control of our finances and intentional with the money we made. I truly felt like my team and I had taken as far as we could on our own, and we were lacking the clarity needed to know what actually was the right next moves. It was time to bring someone in that could give us a deeper understanding of the numbers that could help take my business to the next level. Most importantly, what they meant, how to interpret them and how we could actually use that information to better plan for the future. Thats where Erin comes in. She works with us on regular basis to make key decisions that impact our business in day-to-day operations, helps us make informed (and smart) decisions based on our long-term financial goals and set new goals for the future based on opportunities we would not have seen otherwise. Overall her communication, guidance and insight have exceeded our expectations. I would highly recommend her to anyone with a business that isnt quite large enough to hire an in-house CFO, but still wants the peace of mind, expertise and direction that a CFO can provide. It has made a world of difference in my business, and my money mindset. Thanks to Erin we are on track to have our highest grossing year ever!
Jun 10th, 2020