Long & Short of It

An experienced and impactful team that drives incredible results for the organizations they work with. Highly recommended for the valuable and strategic growth they can drive for your organization.
Jul 15th, 2022

I've been a Controller for almost 30 years in both private and public companies, and I admit that I was politely skeptical about the effectiveness of a fractional CMO. LASOI, as we have nicknamed them, is not a fractional anything. They are a whole marketing team squished into one firm with two voices. Sue & Dean have been a true operational partner to me and our executive team at every turn. In the past year of working with them, I've seen them shift their focus and tailor their services to our start-up's quick changing needs (and budget constraints) with ease. Their tag team execution beats any marketing dept. I've been associated with - and I've had the pleasure of working with some very good ones! Both principals are such an integral part of our management team that no team meeting feels complete without their representation. I highly recommend their services and would be happy to chat with anyone considering them.
Oct 6th, 2023

I've worked with and for some of the largest marketing, branding, advertising, and PR agencies from NYC to San Francisco, and there are no sharper minds or tireless practitioners out there than Sue, Dean, and their partners at Long & Short of It. LASOI's fearlessly creative approach to rebranding Ideastream Public Media pushed a traditionally reserved organization, in a stereotypically restrained sector of the broadcast industry, into modern times with messaging and a visual identity that reflect the organization's role in Northeast Ohio: a trustworthy, bold, smart, and essential community asset. Further, LASOI's world-class launch of Ditto the pattern projection tool revolutionizing the sewing industry is nothing short of extraordinary. From the ground-up branding of the company to the multi-day launch event in New York's SoHo neighborhood to the ongoing, day-to-day marketing direction and support post-launch, LASOI demonstrates that they are something much more than just a marketing consultancy they are an indispensable strategic and creative partner.
Aug 1st, 2023

Dean and Sue are excellent to work with. They are so detail-oriented in their approach and process. They are true masters at their craft. We are so excited and proud to have partnered with them on our brand platform and would highly recommend your business to do the same. It doesn't matter the size of your company, Dean and Sue can help take your brand to the next level. Thanks again! -The BrightSearch Team
Mar 11th, 2022

Long & Short Of It (Dean & Sue) are simply just the best. Experts in their practice and incredibly easy to work with. Partnering with this group has been an amazing experience both from a collaboration standpoint as well as quality of results. The team @ Jukebox highly recommends working with LASOI on any variety of projects.
Mar 5th, 2022