Hours

Tuesday:
10:00 AM - 6:00 PM
Wednesday:
10:00 AM - 6:00 PM
Thursday:
10:00 AM - 6:00 PM
Friday:
10:00 AM - 6:00 PM
Saturday:
9:00 AM - 3:00 PM
Sunday:
Closed
Monday:
10:00 AM - 6:00 PM

Chamber Rating

Verified Member
4.6 - (133 reviews)
114
4
2
3
10
Read Our 133 Reviews

Chamber Rating

Verified Member
4.6 - (133 reviews)
114
4
2
3
10
  • Julie K Kaufman


    Mar 16th, 2024

  • Grant Jebbia

    Helped walk me through my first bow build
    Feb 11th, 2024

  • Mike Early

    Had a great experience there, went in looking to get a new bow, were very nice and helpful on get me set up the way I should be. Guys are great and store is amazing
    Feb 2nd, 2024

  • Robert Love

    I do not recommend this place. I bought a new Matthews last year with all of the bells and whistles. This is my first new bow Ive purchased in 10 years. The last was an entry model PSE. I am not privy to all the new rests, releases, techniques, cams, etc. The purchasing process was a tad embarrassing. I kept asking for recommendations and was pointed over to the shelves of gear I had no idea the difference in. I was a newby, and heard raving reviews for sunrise. I expected a better experience. The tech who was helping me out at one point had said man I really dont know Ive never had to build a bow for someone before. Youre going to have to do your research. While he wasnt necessarily wrong, part of my research was asking the techs what the best were. For example, I knew I wanted a cable mounted drop rest. But wasnt sure the brand. I knew I wanted an adjustable sight. Was unsure of multi pin. Single pin or brand. My draw length is 5 inches longer than it was prior. Because of that I had to buy an Atlas. I wasnt sure the best arrows for the Atlas. All was met with condescending remarks on how I should do my research. Im spending upwards of $3000 on a bow. My research is asking the experts in the shop. I was never measured for peep or kisser, so I took that home to fiddle with. Even though I spent thousands on a new bow. I shot all year last season with a bad placement on kisser and peep. My draw length was 1/2 inch short. Because I was never measured or offered different modules. When purchasing the new bow I was never paper tuned. A service I know now is rather standard at most shops nationwide. I went in a few months later to buy some arrows and bring my bow in. Was told they didnt have time and didnt have appointments. I also asked about different inserts for my arrows. I was told my idea was a stupid one and it would be too far off from my current arrows. All the while, time was spent away from me, at this point someone who had owned the bow for 8 months and was a paying customer, to spend time pouring over a fella who shot a deer. I get it. Its great to see the community in sharing their trophies. But at the cost of customers? Im told its too busy and they cant paper tune my bow. At this point I decided this wasnt the shop for me. I had referenced this to the tech when I was checking out saying man you guys are too busy but can stop and chat about OL boys deer over there, huh? And I was met with excuses about how hes a long time customer who comes in often to share stories and chat. My two poor experiences have taken my business up north, and have taken now two fellas who are getting into new bows up north. Ive taken my services to another shop where Ive received the service I expected from sunrise. I drive 30 minutes farther than I would to go to sunrise because of my experience. From what I see on other poor reviews, its likely Ill be responded with another condescending apology about how they do their best but I was probably wrong. I do think this shop has very knowledgeable techs with a lot of gear you can buy. If you want to get the service you would expect from a shop of such regard, you have to be apart of the boys club that this place entails. Im disappointed, and wish I would have spent my money on the bow elsewhere. Edit: Derek (the manager) was the tech I dealt with twice. I had 3 buddies with me when I bought this. If the staff cant remember the story I so eloquently explained, when the manager was the one who had poor service, how should I expect differently when Im invited back? Take it as fraud if you will. However, my bow wasnt even paper tuned when I bought it. Peep and kisser set up wrong. Ill stick with my new tech. Im sure phone numbers are on file. If fixing shortfalls is what is targeted, a phone call wouldve been placed. Not a response to a google review.
    Mar 23rd, 2024

  • Madison Bree Thomas

    I am not the kind of person to leave a negative review, in fact I have never done so before in my life. I own a business myself and I know how these reviews can hurt a business. Really, I just want this to be read by the owner, and if the owner responds I will take this down. I came in during the morning when it looked like the only people in the store were those who worked there or were friends with the staff. I came in on a recommendation from my mom. I have been wanting to learn how to bow hunt since my father died and we never got to do it together, so my mom found this store for me. I looked online and the store manager, Derek, is who my mom talked to and she said he was wonderful with her. Well, he was not wonderful with me. I told him that I am new to bow hunting and was hoping to talk to him about what kind of bow I should use, how much weight I needed, etc. Well, I told him I was thinking about a certain kind of bow, he just showed it to me and said "As a woman it might be too big for you." That was the most "customer service" I got from him. He said he could order me a right handed bow since he only had left handed in stock. That was it, and I left. Now, I really try not to play the "woman" card on these kinds of things. I understand women need different bows just like they need different golf clubs. I get it. But the way that I was treated and the way he spoke to me made me feel like I shouldn't have even walked into the store being a female. So I drove the 30 minutes back home (when I could have just gone to a store around the corner from my house, but I heard this place was the best) thinking about if I handled that situation wrong, if I should have further explained I actually wanted some help instead of just a bow ordered. Which is silly, because I clearly told him I'm new and wanted some advice. I just want the owner of the store to know how his manager is treating new guests. I ended up buying a bow from somewhere else, and you lost a sale because of poor customer service and rudeness. Again, I will take this post down as soon as I get a response that the owner reviewed this. Thank you.
    Feb 9th, 2024

Read Our 133 Reviews

About
Sunrise Archery and Outdoors

Sunrise has the best of the best in archery-related products and services. Whether you are a beginner or have years of experience we offer quality brands and products for all levels. Are pro-staff can also provide string replacement and tunning for your bow. We stock a complete selection of bows, crossbows, arrows, targets, sights, deer cameras, sportswear, and other accessories.

Contact Info

Products

  • Bows
  • Crossbows
  • Arrows
  • Arrow Rest
  • Archery sights
  • Sportswear
  • Hunting Boots

Services

  • Archery String Service
  • Archery Bow Tech Service and Repair
  • Crossbow Tech Service and Repair
  • Arrow Fletching

Specialities

  • Bow and crossbow sales and service

Payment Methods

  • AMERICANEXPRESS
  • CASH
  • DISCOVER
  • MASTERCARD
  • VISA

Questions & Answers

Q What is the phone number for Sunrise Archery and Outdoors?

A The phone number for Sunrise Archery and Outdoors is: (810) 936-0066.


Q Where is Sunrise Archery and Outdoors located?

A Sunrise Archery and Outdoors is located at 1442 Torrey Rd, Fenton, Michigan 48430


Q What is the internet address for Sunrise Archery and Outdoors?

A The website (URL) for Sunrise Archery and Outdoors is: https://sunrisearchery.com/


Q What days are Sunrise Archery and Outdoors open?

A Sunrise Archery and Outdoors is open:
Tuesday: 10:00 AM - 6:00 PM
Wednesday: 10:00 AM - 6:00 PM
Thursday: 10:00 AM - 6:00 PM
Friday: 10:00 AM - 6:00 PM
Saturday: 9:00 AM - 3:00 PM
Sunday: Closed
Monday: 10:00 AM - 6:00 PM


Q How is Sunrise Archery and Outdoors rated?

A Sunrise Archery and Outdoors has a 4.6 Star Rating from 133 reviewers.

Hours

Tuesday:
10:00 AM - 6:00 PM
Wednesday:
10:00 AM - 6:00 PM
Thursday:
10:00 AM - 6:00 PM
Friday:
10:00 AM - 6:00 PM
Saturday:
9:00 AM - 3:00 PM
Sunday:
Closed
Monday:
10:00 AM - 6:00 PM

Ratings and Reviews
Sunrise Archery and Outdoors

Overall Rating

Overall Rating
( 133 Reviews )
114
4
2
3
10
Write a Review

Julie K Kaufman on Google

image


Grant Jebbia on Google

image Helped walk me through my first bow build

Business Response on Google Mar 13th, 2024
As you can imagine we always appreciate the 5 - Star review. Thank you!

Mike Early on Google

image Had a great experience there, went in looking to get a new bow, were very nice and helpful on get me set up the way I should be. Guys are great and store is amazing

Business Response on Google Jan 28th, 2024
Mike,Thanks for sharing your experience and write us a positive review!

Robert Love on Google

image I do not recommend this place. I bought a new Matthews last year with all of the bells and whistles. This is my first new bow Ive purchased in 10 years. The last was an entry model PSE. I am not privy to all the new rests, releases, techniques, cams, etc.
The purchasing process was a tad embarrassing. I kept asking for recommendations and was pointed over to the shelves of gear I had no idea the difference in. I was a newby, and heard raving reviews for sunrise. I expected a better experience. The tech who was helping me out at one point had said man I really dont know Ive never had to build a bow for someone before. Youre going to have to do your research.
While he wasnt necessarily wrong, part of my research was asking the techs what the best were. For example, I knew I wanted a cable mounted drop rest. But wasnt sure the brand. I knew I wanted an adjustable sight. Was unsure of multi pin. Single pin or brand.
My draw length is 5 inches longer than it was prior. Because of that I had to buy an Atlas. I wasnt sure the best arrows for the Atlas. All was met with condescending remarks on how I should do my research.
Im spending upwards of $3000 on a bow. My research is asking the experts in the shop.
I was never measured for peep or kisser, so I took that home to fiddle with. Even though I spent thousands on a new bow. I shot all year last season with a bad placement on kisser and peep. My draw length was 1/2 inch short. Because I was never measured or offered different modules. When purchasing the new bow I was never paper tuned. A service I know now is rather standard at most shops nationwide.
I went in a few months later to buy some arrows and bring my bow in. Was told they didnt have time and didnt have appointments. I also asked about different inserts for my arrows. I was told my idea was a stupid one and it would be too far off from my current arrows. All the while, time was spent away from me, at this point someone who had owned the bow for 8 months and was a paying customer, to spend time pouring over a fella who shot a deer. I get it. Its great to see the community in sharing their trophies. But at the cost of customers? Im told its too busy and they cant paper tune my bow. At this point I decided this wasnt the shop for me. I had referenced this to the tech when I was checking out saying man you guys are too busy but can stop and chat about OL boys deer over there, huh? And I was met with excuses about how hes a long time customer who comes in often to share stories and chat.
My two poor experiences have taken my business up north, and have taken now two fellas who are getting into new bows up north.
Ive taken my services to another shop where Ive received the service I expected from sunrise. I drive 30 minutes farther than I would to go to sunrise because of my experience.
From what I see on other poor reviews, its likely Ill be responded with another condescending apology about how they do their best but I was probably wrong.
I do think this shop has very knowledgeable techs with a lot of gear you can buy.
If you want to get the service you would expect from a shop of such regard, you have to be apart of the boys club that this place entails.
Im disappointed, and wish I would have spent my money on the bow elsewhere.
Edit: Derek (the manager) was the tech I dealt with twice. I had 3 buddies with me when I bought this. If the staff cant remember the story I so eloquently explained, when the manager was the one who had poor service, how should I expect differently when Im invited back?
Take it as fraud if you will. However, my bow wasnt even paper tuned when I bought it. Peep and kisser set up wrong. Ill stick with my new tech.
Im sure phone numbers are on file. If fixing shortfalls is what is targeted, a phone call wouldve been placed. Not a response to a google review.

Business Response on Google Mar 8th, 2024
Sorry to say none of our staff members can remember the story you so eloquently addressed. So many other customers have written…”your staff members are professionals eager to help any customer newbie or pro.” That’s why we get so many 5 star reviews. As the owner of Sunrise Archery I would like to invite you back, bring your receipt, bow, arrows and anything you feel needs attention. See the store manager, he takes these comments very seriously. If we find your comments are legit…we will personally address this. If you decide not to come back so we can address our short falls, then we might think this a fraud against our store and employees. So we hope to see you back to correct any item with regard to your archery needs. Cheers!

Madison Bree Thomas on Google

image I am not the kind of person to leave a negative review, in fact I have never done so before in my life. I own a business myself and I know how these reviews can hurt a business. Really, I just want this to be read by the owner, and if the owner responds I will take this down.
I came in during the morning when it looked like the only people in the store were those who worked there or were friends with the staff. I came in on a recommendation from my mom. I have been wanting to learn how to bow hunt since my father died and we never got to do it together, so my mom found this store for me. I looked online and the store manager, Derek, is who my mom talked to and she said he was wonderful with her. Well, he was not wonderful with me. I told him that I am new to bow hunting and was hoping to talk to him about what kind of bow I should use, how much weight I needed, etc. Well, I told him I was thinking about a certain kind of bow, he just showed it to me and said "As a woman it might be too big for you." That was the most "customer service" I got from him. He said he could order me a right handed bow since he only had left handed in stock. That was it, and I left.
Now, I really try not to play the "woman" card on these kinds of things. I understand women need different bows just like they need different golf clubs. I get it. But the way that I was treated and the way he spoke to me made me feel like I shouldn't have even walked into the store being a female. So I drove the 30 minutes back home (when I could have just gone to a store around the corner from my house, but I heard this place was the best) thinking about if I handled that situation wrong, if I should have further explained I actually wanted some help instead of just a bow ordered. Which is silly, because I clearly told him I'm new and wanted some advice. I just want the owner of the store to know how his manager is treating new guests. I ended up buying a bow from somewhere else, and you lost a sale because of poor customer service and rudeness. Again, I will take this post down as soon as I get a response that the owner reviewed this. Thank you.

Business Response on Google Jan 25th, 2024
Madison, we share your disappointment in the fact that you were not happy with your recent bow shopping experience. You had mentioned that you were new to archery, but you provided us with a make and model type you were interested in and discussed details with Derek. We were happy to order the bow and would have welcomed the opportunity to assist you with providing direction and set-up details (draw weight, draw length, etc). Somehow, we missed the mark. There was likely a misunderstanding or a missed communication. I think that the number of positive reviews is a fairly solid indicator of our staff’s efforts to service customers. I would also like to reinforce the appreciation we have for all of our customers and recognize that female customers make up a growth market segment of the business that we welcome (10-15%). We want everyone to have the opportunity to enjoy archery. Thank you for your review.

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Overall Rating

Overall Rating
( 133 Reviews )
114
4
2
3
10

Write a Review

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