Use Web Analytics to Turn Online Visitors into Paying Customers

Is your website failing to generate a large number of new leads and customers? This is an example of the "non-performance syndrome" that affects websites. Despite the fact that many websites nowadays suffer from this problem, your website does not have to be one of them. Continue reading to learn about 10 critical strategies that can assist you in converting your visitors into customers.

1. Make yourself visible. The first thing to look at is your rating on search engines for all of the crucial words you want to rank for. Consider placing an ad on Google using the Google Adwords advertising program. If you have an issue with your website, pay-per-click advertising may be the ideal answer for you.
2. Define your web-based marketing approach. What, in your opinion, is the most crucial function of your website's navigation? Trying to promote your firm and its products? Do you want to provide information? What is the process of generating leads? It's acceptable to pursue two or three tactics at the same time, as long as you don't try to accomplish everything at the same time. If you aren't clear about what you want your consumers to do, they won't be clear either.
3. Create a landing page for your website. Website visitors that come from Google Adwords will be sent to a specific page that differs from your home page. The landing page functions similarly to a sales letter, with the goal of closing the deal and converting the website visitor.
4. Make your website more "sticky" by adding more content. It is crucial to ensure that your potential consumers do not depart too soon after arriving; many visitors leave quickly after arriving. Assure your guests that they have arrived at the correct location and that you have a solution to their problem on your hands. Captivating headlines are beneficial in this situation. Also, be sure to emphasize the benefits of the product in the copy.
5. Include a call to action in your message. This one should go without saying, but make sure you invite your website visitors to phone or email you right away, or to proceed with placing an order online right away.
6. Make a guarantee on your work. Provide your consumers with a sense of security by detailing your return policy and privacy policy in depth. This will help to avoid difficulties in the future.
7. Provide social proof or reputable endorsements to support your claims. Don't undervalue the importance of customer testimonials. They increase the reputation and worth of your company. Make use of your delighted consumers if you have any. Make sure to solicit testimonials from your visitors and display them on a testimonials page on your website.
8. Include a contact form as well as visible contact links on your website. Some individuals prefer to phone you, while some prefer to send you an e-mail, but the majority will just fill out the form and click the submit button. Make sure the form is as short as possible: a first name, a company name, a phone number, and an email address will usually suffice in most circumstances. Incorporate a little contact form on each page of your website if it is at all practicable.
9. Give your consumers a reason to contact you as soon as possible by offering an incentive. A discount or a bonus can be quite beneficial.
10. Test, test, and more testing! Without continually monitoring what is working and what isn't, you will not be able to get an accurate picture of how your website is operating. Make careful to experiment with different landing pages. Test different landing pages using A/B testing tools, such as the one found at www.performable.com/calculator, to see which one works best.

The most important thing is to be clear about your objectives and to track your progress toward achieving those objectives. Consider the concept of little steps. Instead of placing a purchase, the initial intended outcome may just be a question received through a contact form on the website. Establish your monthly goals for the number of visitors you want, the number of leads you want, and the number of new customers you want. One of the most important things to remember is to set realistic goals and to think of your online marketing as a continuous project with shifting priorities over time. Remember that there are excellent online tools available to assist you in planning and tracking your success, such as the Clikz online return on investment calculator and the Cost per Acquisition (CPA) calculator.