Supercharge Your E-commerce Business With Marketing Automation
in Marketing by Emily Snell
- Use Automated Emails to Increase Customer Retention
In most circumstances, retaining existing clients is far less expensive and time-consuming than acquiring new ones. As a result, it's critical to concentrate your marketing efforts on your existing clients and website visitors.
Use email marketing automation solutions to make delivering frequent content and offers to your existing consumers more efficient, encouraging them to shop at your online business on a regular basis.
For example, Omnisend, an email marketing automation and SMS platform, has pre-built automations for cart abandonment and other transactional emails. This can assist you in sending out email campaigns that urge clients to return to your website and make a purchase.
The customisable messages, subject lines, and workflow parameters in the pre-built automation help you save time and effort. This helps you to automate key aspects of your lead conversion process and, as a result, your sales.
Marketing automation also improves the efficiency of your subscription services. You can use triggers to send automated email reminders to your clients about renewing their memberships, for example.
With the correct marketing automation solution, you won't have to waste time and energy tracking individual accounts or executing batches of tasks.
Use email marketing automation to conduct campaigns that help you build relationships with your consumers and sell more through upselling and cross-selling opportunities.
- Automated SMS
Cell phones have become an inextricable aspect of modern life. At this time, there are about 4 billion smartphone users on the planet. If you count the overall number of mobile devices, that number rises to 4.88 billion (not just smartphones). That's a number that grows exponentially.
This is a fantastic platform for marketers to use to generate leads. Because SMS has the advantage of fast delivery, it has become a popular method for increasing interaction, driving interest, and raising brand exposure.
SMS can assist in the identification of potential leads and the delivery of customized messages to prospects in order to entice them. It can also be used to provide discussion starters, offers, and rewards, as well as to solicit feedback.
SMS has been underutilized to some extent, despite its enormous potential.
- Nosto
It used to be that building a website was a very standard procedure.
Regardless of who they were or what products they had engaged with, every single user who visited your website would see the exact same products on every page of the website.
For example, on a product page, you may include fairly generic product recommendations, suggesting that customers who buy X are also likely to buy Y. That is not, however, how modern consumer behavior works.
People desire an experience that is tailored to their individual requirements. It would be tough to show more expensive product recommendations to higher-value customers unless you were willing to duplicate entire portions of your website exclusively for that audience. This was just not a scalable strategy to improve the consumer experience for eCommerce firms with hundreds, if not thousands, of products.
What are the benefits of using this technology to streamline your workflow?
Nosto handles a lot of things well, but one of them is on-site personalization. The capacity to leverage behavioral data to show the most relevant products to every buyer, every time, is at the heart of the tool. This is accomplished by analyzing users' on-site activities using machine learning algorithms to determine what each customer is most likely to buy.
Nosto also makes product recommendations based on what's in the user's cart, allowing for targeted cross-selling based on criteria like color, brand, material, and more.
- Product Recommendation's Influence
With Marketing Automation, you may send personalized product recommendations to specific clients over various communication channels. Use the recommendation frame on the product page, for example, to promote popular items or highlight bestsellers on the basket page.
Additionally, pique interest with dynamic emails that include product recommendations based on AI and Machine Learning. Respond to the cart abandonment problem – which may be as high as 68 percent for the average eCommerce brand – by sending dynamic emails alerting visitors that they left things in the cart, allowing them to quickly complete their transaction.
- The Google Toolkit is a collection of tools created by Google
Google began as a combination of a mailbox and a search engine. Today, the digital behemoth has infiltrated our lives with goods that cover every letter of the alphabet. While many other service providers have now followed suit, nothing rivals the simplicity of a Google Doc or Spreadsheet.
For example, Google Calendar and Gmail accounts are in sync. With a simple click, you may add events to your calendar right from your mailbox. The all@companyname feature may be used to send out activities that include your entire workplace, ensuring that no one is left out. You may also use Google Calendar to plan customer support calls so that you don't miss any.
Google Analytics, however, is by far Google's most powerful commercial service, particularly for retail enterprises. This tool allows you to see your customer up close, from knowing where they came from to being able to track their activity till they check out or depart, a luxury if there ever was one in the world of ecommerce.
