Social Media Content Writing Tips
in Marketing by Ling Wong
- Do your homework
You must make your social postings very relevant to your target group if you want your audience to notice and connect with them.
The more relevant your postings are, the more likely they are to be successful - yet relevancy alone isn't enough. You must devote effort to properly comprehending your target audience. Begin with the broad demographic data and work your way down.
What are their requirements, problems, or challenges? Choose a need or difficulty that is a top priority for them right now, and then create content and social media updates that address it.
PRO TIP: Share success stories from past pleased customers to connect with your audience on an emotional level. This will help them see themselves succeeding as a result of employing your product or solution, and it will make them feel good about you.
- Speak in their native tongue
Continue your study by learning what language your ideal clients use to express their requirements or issues. To guarantee that your content connects with your readers, use this language while composing your pieces. This will demonstrate to them that you have a thorough understanding of their problems.
A post for senior-level executives on LinkedIn, for example, will read considerably differently from a post for new parents on Facebook. Not only do these two groups of individuals face distinct issues and have opposing viewpoints, but their language — the specific words they use to express their wants and concerns – also vary dramatically.
- Develop your own unique voice
Despite the fact that you should write social media posts in your target audience's language, the overall message should be written in your own voice.
The personality and emotion injected into all of your marketing operations and social interactions online is referred to as your voice (or brand voice); you build that voice using the language and tone you use when publishing content or communicating with your audience.
Your or your company's personality, as well as your 'why' narrative and the language used by your target consumers, impact this voice.
This voice should be consistent throughout all of the material you generate and distribute on social media channels, as well as any engagement you have on those platforms.
This consistency will help your audience emotionally connect with you, create trust, and recognize your social media postings as your own.
- Maintain an optimistic attitude
This isn't to say that every post has to be cheerful; there's a big difference between positive and cheerful. You want your posts to excite and inspire your readers, and that doesn't necessarily imply joyful articles.
You may opt to express your viewpoint or take a position on something important to you and your business in some of your articles. There is, however, a distinction to be made between taking a stance and assaulting or condemning others.
On social media, there is a lot of bullying that resembles schoolyard bullying. Don't become involved with it.
Avoid openly condemning anybody (or any business) at all costs. Criticizing others is not only unethical, but it's also risky: it might attract more negative individuals to your page, as well as jeopardize whatever trust or credibility you've established with your current followers.
- Keep it basic and brief
People place a premium on their time. If you want your audience to pay attention to you, you must demonstrate that you respect their time as well.
This can be accomplished in a variety of ways, including:
Writing at an eighth-grade reading level will make your material and articles easier to read.
When feasible, use headers, bullets, and lists to make your information or postings simpler to skim.
Keeping paragraphs to two or three phrases is a good idea.
When writing about your issue, try to be as concise as possible.
- Make use of photos and videos
Wherever feasible, use photos, graphics, and videos to communicate a story. Visual material is more engaging, and it can frequently communicate a narrative more quickly and concisely than just words. Indeed, a picture or video may frequently stand alone in social media postings while still communicating the entire information to your audience.
Remember that video, in particular, may help you connect with your audience on a more personal level. People respond positively to video because it allows them to personalize you and get to know you better.
Most platforms include live video capabilities, which may be quite useful. Unscripted live broadcasts might make you feel exposed, but that vulnerability adds authenticity to your film, which is typically absent in high-quality marketing videos. Those sleek marketing films are more likely to be overlooked than a live video of you being yourself.
To guarantee that your message gets disseminated and that you appear professional, optimize each piece of visual material for the platform you're putting it on.
