6 Benefits of Consistent, High-Quality Content Marketing
in Marketing by David Nartin
Content marketing works by having continual discussions with new and present consumers in order for them to get to know, like, and trust you enough to buy from you again. Most significantly, content marketing generates more traffic than almost any other sort of marketing now available. Content of high quality, links, and social sharing is valued by search engine algorithms (amongst other things).
To impress any possible business partners or investors, you'll also want to have a strong online presence through your blog, website, and social media profiles. It's worth noting that you don't need your own blog to start blogging; you may start by writing guest pieces or other types of publishing on existing sites like Medium or LinkedIn.
So, what are the advantages of maintaining a high-quality content marketing strategy?
- Establishes trust and rapport with potential clients - When customers visit your website, they can find useful and relevant information about you. This helps to develop trust since they can see that you are a trustworthy firm or individual that is looking out for the best interests of your customers. Content marketing is an excellent technique to succeed in digital public relations.
- Increases traffic and SEO rankings — When compared to low-quality postings, having well-written and interesting blog posts, articles, or videos will bring in more people to your website. When you submit high-quality material on a regular basis, your website will rank higher in Google searches.
- Make E-A-T a priority.
Google's requirements for websites are summed up in a single acronym: E-A-T, or Expertise, Authority, and Trust. Establishing these attributes is one of the advantages of content marketing.
Search any beginner-related ecommerce topic (for example, "how to enhance your ecommerce sales," or "what should I sell online") to see if a brand has nailed it. Then take a peek at the search engine results pages (SERPs). We're willing to bet that Shopify will appear on the first page of results for at least one of those inquiries.
Shopify's mission is to deliver a simple and user-friendly platform. They also reach their target audience by offering evergreen content authored by experts that addresses consumer pain points and strengthens customer connections.
Content marketing for ecommerce websites extends far beyond transactional pages, as Shopify demonstrates. Authoritative websites may promote your brand if you write useful, data-driven blog pieces. This improves E-A-T, which helps SEO.
As a result, when that potential entrepreneur eventually decides to stop planning and start acting, Shopify will be their platform of choice due to the experience and authority it has built up along the customer journey.
In the SERPs, authority isn't compartmentalized either. Everyone who reads the article will see your brand as a reputable, high-authority source of knowledge if you seek to be a thought leader on a trusted industry website.
- Content marketing allows you to have complete control over the dialogue.
It's no secret that selling a product is a lot simpler when your buyer is actively looking for it.
Assume you're in the business of selling high-end sofas. Someone looking for a $300 sofa will be difficult to persuade. By the time customers enter your store, they've already decided on the type of sofa they require.
What if you could speak with that person as they were looking for sofas? What if you could persuade them of the value of paying a premium for quality before they made up their minds about how much they'd spend?
It's priceless to have control of the conversation while your most likely clients are educating themselves. Everything from vehicle insurance to company software is the same way.
So, why don't you write on these topics? Why not take command of the conversation when your customers are trying to figure out what they want? Chances are, your competitors are taking your finest potential consumers before you even get a chance to respond.
- Good content can help to raise brand recognition.
Every business need brand awareness, which can be achieved in a variety of ways, but content marketing offers a unique approach.
Quality material, on the other hand, requires the right strategy. It makes your content (and thus your brand) visible to potential buyers wherever they are searching for your product or service. To put this plan into action, write about issues that your clients care about so that they start to identify your amazing content with your business.
- You'll develop brand advocates.
Taking brand awareness a step further, all of the people who gushed about your content and linked all of those wonderful sentiments with your company are quite likely to become brand advocates before ever buying your product.
When future customers perceive that a company gives value to its present audience, brand fans can be just as loyal and influence their friends and family's purchasing decisions. Content marketing is one of the most effective ways for businesses to achieve this.
