6 Ways to Do Big-Time Marketing Without Spending a Fortune
in Marketing by David Nartin
- Use SEO to get to the top of Google's search results
Some internet marketing firms operate as if SEO is so far out of reach that only they have access to it, and that you should pay them a hefty fee to utilize it for your business. This is just bullshit. Oh, you should certainly engage a qualified firm when you have the funds, but as of right now, you can still do some SEO on a budget without having to hire a firm.
Create a website that includes vital keywords in the text and photos, updates it on a regular basis, is indexed by search engines, and links to other relevant websites. Blogging, making videos, being active on social media, and generating positive online reviews may all help you climb the ranks.
- Send an email to your customers
Email marketing is one of the most successful methods of promotion available. What's more, you know what's cool about that? It's also completely free. Customers who have asked for your promotions have already shown that they would like to learn more about your products or services, would like to see more, and believe you can provide them with the answers. Why not make contact with these individuals? You may join up for a service like MailChimp that will allow you send out bulk email campaigns for free at first, as well as provide you with valuable information on your clients' email habits.
- Have a good time on Facebook
If Facebook were a country, it would dwarf China in terms of population. Every day, 2.3 billion users visit the website. It is the internet's third most popular site. And 93 percent of firms use it to promote. You should be on Facebook if you aren't already. However, there's definitely no use in purchasing ad space there, so don't waste your money. Create a company page rather than a personal page. Make use of a well-known image. Regularly update your page, maintaining the information business-oriented. Also, acquire some good feedback from your customers. That is all there is to it. You're promoting on Facebook for free.
- Participate in social media
Being social is an important component of marketing.
Don't shut yourself off from the rest of the world. Get out there and mingle!
If you haven't used social media to promote your business (Twitter, YouTube, Pinterest, Google+, and so on), you're missing out on a chance to have your company or its products go viral ("viral" refers to a marketing campaign that takes off due to widespread sharing among social accounts or via email).
Hundreds of millions of individuals use social networking sites every day, and chances are you do as well for personal reasons.
You don't need any of these items to get started promoting your business on social media, even if you've seen commercials for expensive social media marketing strategies and social media tools. Free company pages may be created on LinkedIn, Google+, Twitter, and Pinterest.
Creating entire business profiles and pages, as well as striving to get followers by publishing fascinating and useful information on a regular basis, is a wonderful approach to increase your company's visibility and keep your audience delighted.
It may or may not immediately result in additional sales or leads. However, it is excellent for public relations and brand recognition.
- Register with online directories
There are a lot of well-known websites and business directories out there, and you should make sure your company is included on them. Yahoo and Google, for example, as well as Yelp, TripAdvisor, and other sites, provide these listings.
The listings are largely free, and their worth may surprise you.
Many of these websites score highly in search engines. As a consequence, customers seeking for your company will immediately locate these links since they appear on the first page of search results.
You may also get traffic and possible clients from people who are seeking for businesses that are similar to yours on these sites.
- Participate in online communities
Whatever your business or industry expertise, there are likely to be a number of connected online communities that you may join.
These communities may give you a variety of options to market your business, ranging from forums to social media groups and more.
When communicating with people on these sites and groups, it's critical to provide relevant and helpful information rather than openly market your company. However, when doing so, you might include a link to your website and mention which company you work for.
This might assist you in building a strong network of contacts and establishing yourself as a local authority in your subject.
People may want to test your firm or send business your way if they've been accustomed to seeing your name and perceive you as an expert.
