6 Super Effective SMS Marketing Tips and Best Practices

6 Super Effective SMS Marketing Tips and Best Practices

SMS (Short Message Service) is self-explanatory. SMS marketing, on the other hand, may sound perplexing to some.

SMS Marketing refers to the practice of sending transaction-oriented messages or marketing offers using text messaging (SMS). Customers receive time-sensitive offers, promotions, updates, and notifications via these communications. However, this is just for people who have agreed to the service.

Choosing text message marketing means you may reach out to clients 24 hours a day, seven days a week, and keep in contact with them. Text marketers should follow these rules and best practices to generate leads, advertise, increase income, and engage consumers. Let's get started.

Obtain permission

You should always ask for permission before sending a text, just like we knock when we're entering someone's home.  Don't spam or overwhelm the inbox since it's inconvenient for clients who haven't agreed to your SMS service.

Have control over a contextual term or shortcode. As a result, anyone who sends you that precise term should consider it their consent. They'll use the key to opt-in, and you'll know who to SMS.

Respect the user's interests by sending just the SMS they require. Similarly, specify the quantity of texts they may expect from you every day or week when they opt-in. If you keep delivering them messages they don't want, you're doing more harm than good to your business.

Always remember to keep the "opt-out" option available.

Understand your customers

This idea is self-evident for all types of companies. You won't know what to sell if you don't know who you're selling to!

To assess your client base, you can utilize a Customer Relationship Management tool. Take note of their shopping habits, demographics, and hobbies so that you can convey the appropriate message.

You may also seek other top CRM solutions to help you manage your SMS. Personalization is important in this case.  Sending an SMS offering a bargain on meat and dairy goods to a vegan consumer would be pointless.

Keep your texts brief, basic, and engaging

A short text message with the correct wording and a CTA link is far more beneficial than a long boring text message with no relevant information. To capture your customers, you must offer a clear and direct message.

To attract customers, you simply need one statement or a trigger word. There is no need to exaggerate. Make sure it's brief and free of ambiguous terms. Make no grammatical or typographical mistakes. Customers will not take you seriously if you misspell anything or can't explain yourself properly due to poor grammar.

Timing

While you may believe that a text message may be delivered at any time as long as clients have approved, you are incorrect. It all comes down to timing and responsiveness.

Consider this: you've completed your work for the day and are ready to unwind. And then you hear a 'Bing.' You don't want to hear from a marketer when you're trying to sleep! The same is true when driving.

Text marketers often work from 10 a.m. to 8 p.m. It can, however, differ based on your clientele. It is difficult to determine the optimal moment to send a text message to a certain recipient. You should try to figure out when your clients want to hear from you and ask them before they sign up.

Promote yourself everywhere

The more people that are aware of your SMS marketing campaign, the more inclined they are to accept and participate.

This implies that you should promote your keyword, shortcode, or toll-free number whenever your brand is visible. Website, social media, email campaigns, and posters are all options. Provide individuals with several ways to learn about your new text strategy.

Make a unique keyword

Keywords are more crucial now than ever before. They are an excellent approach to entice new subscribers and keep them coming back for more.

The recommendation here is to give your keyword some thought. You want something that is both distinctive and memorable. People are more inclined to act on it, and it also increases the likelihood that they will remember your campaign if they do not subscribe right away.

Finishing up

SMS has evolved as one of the greatest and most dependable methods for large and small enterprises to communicate with their audiences in a more personal, direct manner.

While text marketing strategies are tailored to the aims and objectives of each firm, there are certain common best practices. Choose the appropriate software, be aware of who you're messaging, make it dynamic and mutually beneficial, and respect their interests. Finally, launch your SMS marketing campaign. If you follow these principles, you'll be well on your way to success.