5 Keys for a Successful Mobile Marketing Strategy
in Marketing by David Nartin
- Check-out times should be shortened
Faster transactions are made possible with contactless payment. "Most consumers and employees find that paying using a mobile device is far faster than paying with a credit card," Jennifer Goforth Gregory writes in "5 Major Benefits of Mobile Payments." Shorter queues and faster, more convenient check-outs guarantee happier customers who are more inclined to return.
"The time savings may also immediately enhance earnings by allowing you to accept more clients in the same amount of time," says one expert. "This is especially true for enterprises with a highly busy period of the day, such as a lunch rush at a restaurant."=
- Loyalty Programs Can Be Expanded and Customized
Coupons and discounts may be targeted using mobile payment technologies, making them more beneficial to customers. With mobile payment, there are two methods to tailor client loyalty programs:
Helgeson adds, "Location-based services incorporated in mobile payment applications might put the offers that consumers genuinely desire in their hands at precisely the right time." When you give discounts to clients while they visit your business—or, better yet, when they're in a certain sector of the store—you boost the relevancy of your offers to customers, and hence the likelihood that they'll use them. Helgeson presents the example of a supermarket business sending an ice cream coupon to a consumer as they enter the store on a hot summer day or, to take it a step further, when they go down the ice cream aisle.
"Loyalty and rewards programs also tend to be fairly general, with few coupons and promotions for the items that customers are truly interested in," Helgeson writes. You may tailor your offerings to clients' specific requirements and interests by tracking their previous purchases and activities. This sort of individualized service demonstrates that you value your consumers' demands.
- Text Message Marketing
Marketing using text messages is known as SMS marketing. It's sometimes referred to as text marketing or text message marketing. This is a permission-based mobile marketing technique in which you deliver promotions, bargains, coupons, notifications, and more directly to the phones of potential consumers using 160-character text messages.
Text messages have excellent deliverability, open, and engagement rates, which is one of the reasons SMS marketing is such a successful mobile advertising technique. According to the data,
Approximately 98 percent of text messages are opened and read.
Within 90 seconds, the majority of individuals reply to an SMS message.
SMS marketing has a response rate of 45 percent.
This is most likely due to the fact that most individuals carry their phones with them and receive push alerts for incoming text messages, making them difficult to ignore.
Because text messages are so brief, many marketers include a link or a code that prompts receivers to get further information. Avoiding overuse of SMS marketing is a smart practice; the approach works best for time-sensitive advertising.
- Use of Social Media
Many people use their smartphones to browse social media. According to Pew Internet, Facebook and WhatsApp are enormously popular throughout the world, with 62 percent and 47 percent of people using them, respectively. Because all of the major social media sites have billions of subscribers, using social media as one of your primary mobile marketing techniques makes sense.
Through comments and messages, social media makes it simple to establish a personal relationship with your consumers. Customer references and recommendations may also help your business stand out.
Though some businesses choose to rely on organic social media postings, social media advertising is becoming increasingly popular as a way to ensure that you target the correct clients. Among the possibilities are:
- Facebook advertisements, also known as boosted (promoted) posts, are a type of advertising on Facebook.
- Twitter promoted tweets
- Pinterest pins that are shoppable or promoted
- Ads on LinkedIn or boosted posts
- This mobile marketing technique often allows you to construct an audience based on demographic data and define campaign goals, budgets, and durations.
- Marketing based on location (GPS)
The GPS capability on smartphones is used in location-based marketing to assist advertisers provide promotions and relevant content to consumers depending on their location. Geotargeting and geolocation marketing are two terms used to describe location-based marketing.
According to the MarTech Series, location-based marketing is more successful for 83 percent of marketers. Because it is more relevant to where mobile consumers are and what they are doing, this form of marketing generates greater engagement and a better reaction.
For example, you might display someone in the vicinity of a restaurant promotion and urge them to visit the restaurant.
What You Can Do Immediately
Is it a good idea for your company to include mobile payment alternatives in its offerings? With these pointers, you can get started right now.
Choose between a mobile payment solution like Apple Pay and a more complete system like Shopify to meet your demands.
Once you've selected which model is appropriate for your company, compare transaction costs, service fees, security safeguards, required equipment, and other factors across several model possibilities.
Consider giving one or both of your top choices a free trial run.
