5 Content Marketing Ideas to Level Up Your Customer Engagement Rate
in Marketing by Emily Snell
5 content marketing ideas to level up your customer engagement rate
- Add subtitles to your videos
Video marketing is a wonderful way to enhance the engagement of your audience. Video content has been proved to drive more shares, and 86 percent of customers want to see more videos from brands.
While many organizations concentrate on developing eye-catching videos to improve their marketing game, only a few focus on making their videos accessible to everyone.
For example, approximately 28 million individuals in the United States are deaf or hard of hearing, many people prefer to watch films on silent, and not everyone speaks your language.
As a result, if you don't make a video that incorporates these types of people, you're unlikely to acquire the interaction you need to build your brand.
Use Happy Scribe's subtitle generating program to add subtitles to your videos so that they are accessible to everyone.
You may subtitle your films in numerous languages with Happy Scribe's subtitle generating software to meet your unique audience preferences and increase interaction.
- Create eye-catching infographics
People appreciate and share infographics three times more than any other type of material on social media, according to studies, because they are aesthetically appealing, bite-sized, and easy to comprehend.
It is critical that you learn how to create infographics in order to increase client engagement. This is because, in addition to capturing the attention of the 65 percent of your customers who are visual learners, infographics also help to connect your audience to your business through well-crafted narrative.
With infographics, your audience isn't just seeing vividly colored images; they understand and can relate to the message your company is attempting to communicate.
Furthermore, the emotional response this elicits encourages your audience to respond to any content you share on social media or on your website.
Plus, there's more. Because they are more intriguing, infographics are also a wonderful way to enhance your readership rate and keep your audience's attention for a longer amount of time.
They assist you in breaking down large, monotonous texts into manageable chunks, making them easier to read and swallow. You can keep your audience's attention from beginning to end and encourage them to interact more with your brand this way.
- Create user-generated content Taking a break and having your customers do the talking for you might be a terrific way to shift attention away from your brand and toward your customers.
Customer-generated content (UGC) is material that is developed by customers rather than by brands. They operate like magic to increase the credibility of your brand and stimulate audience participation.
People are more likely to trust user reviews than the brand itself. As a result, if your customers come out and say nice things about your company, your audience is more likely to trust them.
Encourage your consumers to share their experiences with your product or service using photographs, videos, or text to put them in the spotlight.
You'll encourage active engagement, foster a feeling of community, and position yourself as a customer-centric business that provides real value to its users this way.
- Take advantage of current events
While it's ideal to dominate your content marketing plan with evergreen material that endures, following trends is also beneficial.
Trends are hot issues that are currently capturing your audience's attention, and capitalizing on trends that are relevant to your business can instantly make your brand popular.
Create engaging material centered on current events to elicit enthusiastic responses and discussions from your audience. However, it's critical to be judicious about which trends you join as a business because not all trends are beneficial to your bottom line.
Jumping on contentious trends, for example, can elicit unfavorable responses from your audience. Trends that have nothing to do with your industry can make you appear to be a sloppy brand chasing untargeted visitors.
So, when it comes to trends, you want to be sure you jump on them with caution, taking into account their nature and relevancy to your brand, because that's how you acquire the appropriate kind of attention for your business.
- Produce a wide range of content
Your content marketing will be more interesting if you mix it up. If you keep delivering material in the same format, no matter how good or relevant it is, your audience will become disengaged and bored.
By providing content in a variety of formats, you can make each piece of material something your audience looks forward to. Create infographics, long and short movies, podcasts, and long and short-form blog pieces, for example.
As a result, your audience has no idea what kind of material to expect from you. This keeps people interested and looking forward to your posts on social media and your website.
