3 Ways to Get Started with Small Business Video Marketing

3 Ways to Get Started with Small Business Video Marketing

As small companies compete for attention in a crowded digital economy, being in the right place at the right time is no longer enough to reach your target consumer. You want to be in as many of the correct places as possible, wherever and whenever feasible.

By 2023, video is expected to account for more than 80% of all internet traffic. But are you still unclear about how to create a video for your company?

Expanding your business with video isn't some far-fetched utopian fantasy. In reality, you can develop an effective video marketing plan using only three different types of video. In this article, we'll discover how to lay a solid foundation and a plethora of video marketing tactics for your small business.

So, why is video marketing important for small businesses?

Small firms must compete with industry heavyweights on a tenth of the funding. Video marketing extends the life of creative assets while transforming b-roll into a gold mine of new ad forms ranging from paid to organic social.

Here are the three types of videos you should start implementing in your business.

1. Explainers

In general, explainers or product how-tos should strive to cover all of the important points of your product or service in 60 seconds or less. You'll need to polish your elevator pitch in order to create an excellent explainer video. What information does a total stranger need to learn about your company or product? Just remember to avoid jargon and buzzwords.

2. Testimonials

Customer experiences matter. There's a reason why people analyze the reviews on Amazon before a purchase. But a little summary in a web review can only accomplish so much. Client testimonials become considerably more sophisticated using video, transforming them into in-depth and honest examinations of the value your company provides.

In many cases, presenting the challenges and solutions your company solves is a sale clincher. You may go deep by filming several testimonials for a single product, or you can go wide by filming a single testimonial for your plethora of offers. Whatever method you use, video will help your recommendations stand out.

3. Subject Matter Experts

Videos that feature subject matter experts are essentially a boast, but they rely on meaningful communication with your community and clients. People want to utilize products and services they enjoy and trust, and they want to learn from previous innovators.

Subject matter expert videos do not have to feature the business founder speaking directly into the camera about their experience. You can demonstrate your knowledge in a variety of ways, such as through tutorials, webinars, guides, and workshops. Because authority varies by industry, keep it simple using the SME video in your marketing collection.

Tips for Business Marketing in Video

Once you've made a few films to serve as the foundation of your small company marketing, you're ready to learn how to promote and distribute those assets throughout a wide content ecosystem.

1. Put a video on your website

By including video on your website, you boost its longevity. People spend twice as much time on websites that have video as they do on those that do not. This is great news for small businesses hoping to earn ad money from their websites, but it's also beneficial for those merely trying to be noticed. Furthermore, increased page involvement and longer dwell durations help optimize your website for search engines.

2. Incorporate video into your email marketing

As a small business, you sometimes need a little flair to stand out. Including video in your emails can boost click rates by 300 percent. That statistic alone should be enough to convince you to incorporate a product video into your small business' email marketing strategy.

Increase your insights by using your contact form, where you may ask visitors demographic and psychographic questions, identify consumer interests, and increase data collecting to make your email marketing material even more relevant to your audience.

3. Distribute teasers through social media

A "purchase now" call to action (CTA) on social media isn't necessarily necessary for small company video marketing. Clips, Stories, Reels on Instagram, or brief videos on Facebook may also be used to boost brand exposure and recall without forcefully marketing. Best of all, creating, uploading, and distributing this range of video material takes only minutes.

Your video material does not need to persuade the audience to collaborate with you straight away. 

People are constantly curious about who you really are, what you do, why you do it, and why they should select your product or service. Keep these timeless video formats and tips in your marketing back pocket no matter what new trends in video for company marketing develop over time.