There was a time when Sears was the go-to department store for Americans. It was the place to find everything from appliances to clothing to tools. However, in recent years, Sears has fallen on hard times. The company has closed hundreds of stores and laid off thousands of employees. So, what went wrong? In this article, we will look at Sears and try to answer that question. We will explore its history, its products, and its marketing strategies. We will also discuss the company's current state and offer our thoughts on its future.
Sears was founded in 1886 by Richard Sears and Alvah Roebuck. It started as a mail-order company selling watches and jewelry. In the early 1900s, Sears began selling other products, including clothing, appliances, and cars. By the mid-1900s, Sears was the largest retailer in the United States. It was also one of the most innovative companies in America. For example, it was one of the first retailers to offer a money-back satisfaction guarantee and one to offer customer credit.
Sears' success continued into the 1970s and 1980s. However, in the 1990s, things started to change. The rise of discount stores like Wal-Mart began to eat into Sears' market share. At the same time, Sears made a series of poor strategic decisions. It sold its profitable credit card business and invested heavily in failing businesses like the 1970s-era Sears Tower (now called Willis Tower).
As a result of these missteps, Sears has declined for more than two decades. The company has closed hundreds of stores and laid off thousands of employees. In 2018, it was bought by Eddie Lampert, a hedge fund manager who had been its largest shareholder. Lampert has promised to turn Sears around, but he has not been successful so far.
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656 New Haven Ave Ste 1 Derby, Connecticut 06418Martin Bello is an outstanding sales person he walked me through everything his personality is one of a kind. he is an excellent worker. He went above and beyond for me ... more
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65 Holmes Road Newington, Connecticut 06111They are amazing people who help a lot
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98-600 Kamehameha Hwy Pearl City, Hawaii 96782Walked into the outlet store 20 minutes before closing. CK greeted us right away and made our shopping experience very satisfying. He answered all our questions and staye ... more
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220 Center St. Taft, California 93268Love this little hometown location. I have bought almost every appliance in my home from this store. In the era of online shopping, locations like this will always win! ... more
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2301-A Mt Industrial Boulevard Tucker, Georgia 30084Great customer service from my initial contact throughout our purchase of a new range.
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1000 Boston Turnpike Shrewsbury, Massachusetts 01545We've had an awesome experience from shopping to loading! Highly recommended!
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