Wisconsin Rapids is considered a Large Town with a population of 28,277 and 4,023 businesses. 14 in 2018 were added to the Wisconsin Rapids Chamber of Commerce business directory which was less than 2017 which had 45.

The economy of Wisconsin Rapids employs 16,485 people and has an unemployment rate of 7%. Some of the largest industries in Wisconsin Rapids are Professional Services (395),Restaurants (132), and Builders & Contractors (94).