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Morganton is considered a Large Town with a population of 16,519 and 4,525 businesses. 45 in 2018 were added to the Morganton Chamber of Commerce business directory which was more than 2017 which had 43.
The economy of Morganton employs 8,144 people and has an unemployment rate of 8.1%. Some of the largest industries in Morganton are Professional Services (310),Restaurants (155), and Entertainment Agencies & Bureaus (115).