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Willmar is considered a Large Town with a population of 20,262 and 2,914 businesses. 18 in 2018 were added to the Willmar Chamber of Commerce business directory which was less than 2017 which had 33.

The economy of Willmar employs 13,373 people and has an unemployment rate of 4%. Some of the largest industries in Willmar are Professional Services (140),Entertainment Agencies & Bureaus (73), and Restaurants (69).

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