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Big Rapids is considered a Large Town with a population of 13,941 and 1,749 businesses. 11 in 2018 were added to the Big Rapids Chamber of Commerce business directory which was less than 2017 which had 12.

The economy of Big Rapids employs 7,793 people and has an unemployment rate of 11.5%. Some of the largest industries in Big Rapids are Professional Services (118),Restaurants (64), and Builders & Contractors (32).
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