DeLand is considered a Large Town with a population of 32,506 and 7,052 businesses. 69 in 2018 were added to the Deland Chamber of Commerce business directory which was more than 2017 which had 59.

The economy of DeLand employs 15,375 people and has an unemployment rate of 8.8%. Some of the largest industries in DeLand are Professional Services (548),Restaurants (209), and Personal Services & Consultants (187).