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Santa Barbara is considered a Medium City with a population of 204,034 and 17,960 businesses. 182 in 2018 were added to the Santa Barbara Chamber of Commerce business directory which was less than 2017 which had 191.

The economy of Santa Barbara employs 140,375 people and has an unemployment rate of 4.5%. Some of the largest industries in Santa Barbara are Professional Services (1,054),Personal Services & Consultants (497), and Entertainment Agencies & Bureaus (497).
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