2021 holiday shopping predictions SMBs need to be aware of

Small business owners must be aware of consumer trends and forecasts that experts in the field anticipate, so that they can make the most during this period of high-spending shopping.

Monday, October 11th 2021 in Business by Emily Snell
2021 holiday shopping predictions SMBs need to be aware of

Inability to plan for the expected behavior of the consumer in the coming Christmas season could result in missing out on many sales.

Take a look at this quick overview of the major forecasts for the Christmas shopping season. They are sure to affect small-business owners.

2021 Holiday Predictions for Shopping in the New Year

The epidemic proved to be an amazing opportunity for e-commerce companies because shopping in person was heavily restricted, if not impossible, due to the numerous lockdowns.

The trend of shopping online appears to be one that will only increase as we enter the 2021 Christmas shopping season and online businesses must be prepared to profit from it. The newly opened high-street shops are expected to take up a significant portion of the market, however, there are so many people who were exposed to the ease of shopping online because of the pandemic that businesses on e-commerce must be prepared to handle a bigger than usual number of customers.

This means small business owners and entrepreneurs must regularly review their websites as well as their payment gateways to make sure they aren't overloaded and potentially crash. They should have plans for emergencies, and be aware of what they must do in those scenarios.

They should also make sure everything is running in order to avoid losing the majority of sales in the event of a website malfunction or an issue processing more transactions than they normally do.

Consumers to Get An Early Start

With all the limitations that we've been experiencing since the outbreak, It is not surprising that a lot of customers will be chomping at the opportunity to start shopping for the Christmas season.

In addition, due to the numerous supply chain issues that have occurred in the last few months, some consumers may feel that the supply is extremely restricted. We know that people began buying earlier in the year because of supply problems during the peak of the pandemic. Although the restrictions have decreased significantly, the perception remains that you must hurry up to purchase items you're looking for before they're gone.

This means small businesses and online entrepreneurs must announce their holiday sales and promote their special offers sooner than they usually do.

Supply Chain Problems

After the flood of shoppers shopping online and a lot of them coming to the decision to start early, it's important for small entrepreneurs to plan their inventory for the weeks leading up to the season of giving. They should be aware of any limitations to their supply chain as well as any issues that may arise with their products getting delivered. This is due to the fact that there are still many issues in supply chains across the globe as consumer demand is often surpassing production capacity.

Couple that with travel delays that are currently impacting the world and it implies that small business owners need to deal with these issues in advance of the holiday season that is coming up.

About the Author

Emily Snell

Emily is a contributing marketing author at ChamberofCommerce.com where she regularly consults on content strategy and overall topic focus. Emily has spent the last 12 years helping hyper growth startups and well-known brands create content that positions products and services as the solution to a customer's problem.

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