The Firm SF

Great trainers, great equipment, I've gained 15 lbs of muscle
Nov 11th, 2023

Fantastic gym, worth every cent. JJ has assembled a solid group of trainers, who are always looking out for you. Correcting form, encouraging you, and riding the fine line of getting more out of every workout without the risk of injury. Always coming up with creative exercises that are catered to your strengths and weaknesses and leaving egos at the door. I especially like the small class approach they take, as I dont feel like I need 1-1 time for the entire time. Just enough to keep me accountable, push me for that last rep, and recalibrate every 8 weeks depending on progress.
Aug 29th, 2023

I've been a member for nearly two years, and The Firm SF epitomizes exactly what I'm looking for in a gym.
Mar 26th, 2023

This place is awesome. The trainers and the other customers are incredibly kind and supportive. If you join, I suggest setting calendar appointments with reminders for right when bookings open because slots fill up fast. It's not surprising that they do because they'll get you in insanely good shape and you'll love your life.
Dec 16th, 2022

The Firm is a truly special gym filled with great people. All of the trainers - JJ, Justyna, Eshan, Adam are incredible. They watch your form carefully and encourage you to do your best. The routines are specialized for your individual needs and I have been blown away by my progress - gained 6 lbs of muscle in 2 months! The Firm is such a welcoming place I highly recommend it to anyone looking to improve any aspect of their fitness.
Nov 25th, 2021