How Social Media and Mobile Technology Impact the Customer Experience
BY: KELSEY COX ON FRIDAY, NOVEMBER 02, 2012
The days of businesses only being able to communicate with customers over the phone are long gone. The Internet, social media, and mobile technology are the new ways that customers are choosing to interact with businesses. These technologies are also influencing the buying decisions of consumers because now consumers can share their customer experiences with everyone, not just within their social circles. Now, businesses must offer an exceptional customer experience or buyers will go elsewhere for the product they need. This infographic explores the effects that social media and mobile technology have on the customer experience and how it can affect a company’s brand.