Things to Consider Before Designing a Website

According to Yodle Insights, “75% of consumers, go online to find a local business.” And if your business doesn’t exist online yet, you’re greatly missing the chance of attracting new customers.

BY: RICHARD BERTCH ON WEDNESDAY, MAY 01, 2019
Things to Consider Before Designing a Website

Welcome to 2019, where if you have a business you NEED a website.

According to Yodle Insights, “75% of consumers, go online to find a local business.” And if your business doesn’t exist online yet, you’re greatly missing the chance of attracting new customers.

What Should You Consider Before Designing a Website?

If you don’t have a website yet, or need to give it a facelift, here are 6 things to consider before designing your website.

1. Create a Project Plan

Creating a project plan communicates everything including work objectives, hours, and deadlines to team members. Almost half of technical projects cost overrun when companies don’t plan.

Your website planning should include:

Defining Website Goals

What do you want your website to do—sell a service/product or solve a specific problem?

Making Wireframes

How do you want your website to flow?

Do you want a static sidebar? A responsive header?

What is the best format to create an accessible and usable website?

Create Team Task Lists

Who is responsible for creating certain things?

Do certain team members need to work together?

When should pages be completed?

When do team members need to move on to creating other items?

2. Choose a Host Platform

This is an area where all your web site’s codes, texts, images, videos, basically everything on your website will live.

A few popular web host sites are:

GoDaddy

Bluehost

HostGator

It is important to select a host based on your needs. I.e. do you need a lot of storage for a lot of media or extra technical support because you don’t have a strong IT department?

3. Hiring a Web Designer

You might be thinking that hiring a designer should come before creating a project plan. The truth is that business owners need to think about what the project really is. What are you trying to accomplish? How do you want your website visitors to interact with your website?

Answering these types of questions help you to determine the type of designer you need.

Does the site need to look and feel a certain way or is it conversion focused with look and feel as an afterthought? This is crucial to ensuring the designer you hire is the best fit.

As Tomer Lerner of Webydo explains, "reviewing a designer’s portfolio and [current Web design] work is a quick way to determine if what they do suits your taste and matches what you are looking for in a website.”

But, with the rise of technology, there are so many ways to find awesome web designers. For example, there are many platforms online that will help you find designers based on your job’s requirements.

4. Choosing Backend Services

Along with a hosting platform, you’ll need to select a backend platform or a content management system (CMS).

Use your website’s objective as a starting block in finding your backend service.

E-commerce Site

E-commerce platforms (Shopify, Etsy, Magento) have tools to transform your website into your virtual storefront.

Blogging Site

One of the most popular blogging sites out there is WordPress. Actually, 32.3% of all websites on the internet use WordPress as their CMS. It also showcases upcoming events, sites, and users within your dashboard, which could be interesting if you want to interact with a community.

But besides Wordpress, there are other options like Wix and Squarespace.

Customized Site

There are many CMS that are drag and drop, but maybe your company calls for a site to be fully customizable.

Adobe Dreamweaver is a CMS that allows designers to write intricate coding for advanced websites.

These are just a few options, but you get the point, right? The right backend service will depend on your needs.

5. Determine How Functional/Usable Your Website Is

People do not use websites that are not functional no matter how great the layout is.

Set up a testing schedule

Have a checklist of all the items that are supposed to work—links, buttons, tabs, responsiveness, etc. Then, test the site with employees. Give them tasks to successfully complete within the website.

After that, move on to real-life users to get feedback about how people interact with your site. Simply start by utilizing heat mapping sites to analyze how users interact with your web pages. Remember, gorgeous websites don’t matter if they don’t function properly.

6. Create a Marketing Plan Within Your Website

Although standard marketing plans are important, your site should have marketing mechanisms integrated into it such as SEO, social media sharing buttons and easily accessible subscriber areas.

The easier it is for users to share your content, the more likely they will.

Final Things

People want answers and if your business is the answer to their question, they want to see it. Let’s get started by finding you some solid designers and get your virtual business going.

About the Author

Richard Bertch

Richard is a contributing finance author at ChamberofCommerce.com and freelance writer about all things business, finance and productivity. With over 10 years of copywriting experience, Richard has worked with brands ranging from Quickbooks to Oracle creating insightful whitepapers, conversion focused product pages and thought leadership blog posts. Richard can be reached at richardbertch@gmail.com.

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