Tech Professionals Your Small Business Needs

Technology drives everything we do today and so, it is essential for small businesses to understand technology and how it can help drive their business forward. There are three main tech roles that every small business needs

BY: ARTUR MEYSTER ON FRIDAY, NOVEMBER 20, 2020
Tech Professionals Your Small Business Needs

Tech Professionals Your Small Business Needs

In today’s world, the internet is the driving force behind every business. This is a fact that small businesses can no longer ignore. Technology drives everything we do today and so, it is essential for small businesses to understand technology and how it can help drive their business forward.

There are three main tech roles that every small business should become familiar with—data scientists, digital marketers, and cybersecurity analysts. As you are starting a new business, you should understand how hiring professionals from these particular disciplines can truly benefit your company.

This article will serve as a guide to what these tech professionals do and how hiring them can tremendously boost your operations.

Data Scientists

Data science involves the process of collecting and analyzing large groups of data. This could be sales data, data on what your customers buy and how they make those purchases, or even data on the breakdown of how long it takes you and your team to complete certain tasks.

A data scientist is a tech professional who specializes in creating systems to better capture your data, and builds programs that help processes that data. Data scientists are skilled programmers who use an array of different programming languages such as SQL, R, Python, and Scala. They also use database softwares like MongoDb, Tableau, and Hadoop to help organize and maintain the data they capture.

Hiring a data scientist can greatly benefit your small business, as they can develop systems that capture data that is specific to your company, and in ways that are unique to your company. They can also help you better understand your customers by capturing and analyzing data on the purchasing habits of your customers. This will give you valuable insight into what products to stock and how to better market those products.

A data scientist can also help drive revenue by building systems that help your sales team become more efficient. They will then use data processing programs to analyze the sales data, breaking it down into segments that can provide your sales team with trackable visualization charts.

This will benefit your sales team by helping them better understand which parts of the sales cycle they should spend more—or less—time on and which revenue generation methods are most effective for your team.

Digital Marketers

Digital marketing is the multifaceted means of driving business development through the internet. This involves an array of online practices, digital mediums, and social platforms that help your business interact and engage with your target audience.

These digital marketing methods include Search Engine Optimization (SEO), blogs, social media, and web development. In today's world, it is important that small businesses understand what digital marketing is and how it can drive revenue for your business.

The tech professionals responsible for driving revenue for small businesses through online means are digital marketers. They are skilled SEO content creators who help small businesses by ranking their website higher in search engine results.

Have you ever wondered how Google decides which websites to display first when you type a question into the search bar? Well, Google decides how relevant a website is for what you are searching for. SEO managers are responsible for making sure your website shows up high in Google search results so that your customers can easily find you.

Social media management is another important facet in digital marketing. Tech professionals who handle the process of building and engaging with small businesses’ audiences are called social media managers. These digital marketing professionals are skilled at creating high-quality content in the forms of texts, pictures, and videos.

The larger the audience of a small business is, the more potential revenue that can be driven for the business. Social media marketers are skilled architects that design and lead social media campaigns that help grow an audience and drive revenue for small businesses.

Web developers and web designers are two other digital marketing professionals who can greatly benefit a small business. Web developers are tasked with building a great User Interface (UI) for a business website. This involves making sure that features such as search bars, automated chat bots, and “Make an Appointment” buttons function properly.

Web designers, on the other hand, are responsible for creating and building the layout of the User Experience (UX) on a business website. They design the functions that the user will interact with on the website so that web developers know how they need to be built. Web designers are also responsible for painting the blank canvas space on a website with engaging content such as texts, graphics, and videos.

Cybersecurity Analysts

Cybersecurity is a tech field that encompasses all initiatives to safeguard important and confidential data gathered by businesses from any forms of cyber-attacks.

Cybersecurity professionals are skilled programmers who are responsible for building the security features that safeguard data and performing the necessary ethical hacking that puts those security features to the test. This type of hacking is referred to as “white hat” hacking and it is an important step in making sure your data is safe from any malicious or unauthorized parties.

The last thing you want to worry about as a small business owner is a security breach in your company’s system. This could lead to hackers getting access to files containing confidential data on you, or even worse, your customers. This is precisely why you should hire a cybersecurity professional.

In today’s tech-heavy world, it is important that small businesses are up-to-date with all the necessary technology. Therefore, you need to hire tech professionals who know how to build, run, and maintain the systems that will greatly benefit your small business.

About the Author

Artur Meyster

Artur Meyster is the CTO of Career Karma (YC W19), an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech.
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