Marketing in the Modern World: 4 Tools to Help Get the Job Done


With today’s fast-paced society, marketing your business continues to require creativity and innovation. Even if you have a large marketing department, without the right tools, you won’t be as efficient. Arm your marketing team with tools and resources to connect with consumers at every stage of your sales funnel, and you’ll be set up for success.

Reach Out When Prospects are Fresh

Research shows 57% of email users spend anywhere from 10 minutes to an hour every week browsing marketing emails they’ve received. Since customers who receive email marketing messages spend 138% more than those who don’t, email marketing needs to be a core part of your strategy. After a while, your list can go stale - list members don’t know who you are or cannot remember why they signed up. That’s why it’s a good idea to reach out to new subscribers soon after they’ve joined your list.

Autosend is a platform that allows you to reach out to customers no matter where they are in your funnel. You can reach out to your best customers with an offer to keep them happy, past customers who haven’t done business with you for a while and at risk for leaving, and more. The platform provides insights for every customer so you can see who is the most engaged and who’s not. The software will predict your customer’s behavior, so you can be sure you’re sending the right messages to the right customers at the right time.

Create a Simple Referral Program

Word-of-mouth marketing is powerful, since 92% of consumers trust recommendations from friends and family more than they do any other form of advertising. Since only 58% trust your website’s messaging, and only half trust the messages in your email marketing, making it easy for your customers to talk about your business is key.

Creating a referral program for your company doesn’t have to be hard. With ReferralCandy, the program is setup and added to your store. All customers, whether new or past have the option to become part of your referral program. Your referral rewards are sent out automatically to those who earn them, so there is less work for you. With the ability to create custom offers to entice new customers, marketing your e-commerce is simple. Bring in new business while building customer loyalty.

Capture Your Audience with Webinars

Webinars are a great way to help people learn more about the product or service you’re offering. They are also a great way to interact with your customers live during the event. If you want to demonstrate a particular feature of your product or service, host a webinar. Market the event, especially to your email list. Offer an incentive, such as a discount or an extended free trial to encourage people to attend the live event. Since you won’t be able to capture everyone live, save the webinar for later viewing. It can be a valuable marketing tool after the event, as well.

ClickWebinar is a platform that allows you to host webinars easily. The webinars can be rebranded to look like they came directly from your company, so no one ever knows you’re using a third-party platform. With desktop and browser sharing, you can demonstrate anything on your computer to anyone who’s watching. Webinar analytics let you see how well the live event went, so you can use these insights to improve any future webinar events.

Turn Your Employees into Brand Ambassadors

The people who work for you know your company, products, and services better than anyone. Let them work for you as a brand ambassador with Socialchorus. The platform makes it easy for employees to engage with your content marketing, social recruiting, social selling, and more. Employees download an app, tailor the content to their interests, and can share it with their own personal audiences if they wish.

This approach works because your brand likely already has employee advocates and ambassadors. Customers trust employees twice as much as your CEO. Employee brand ambassadors can help broaden your audience, as more than 90% of your employees’ Twitter followers are new to the brand.

Whether your marketing team is one person, 5 people, or more than 25 people, these tools can help spread brand reach, increase customer engagement, and ultimately make your marketing efforts more successful.

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About the Author

Lucinda Honeycutt

Lucinda Honeycutt is a freelance writer and web designer nestled in the mountains of western North Carolina. She's a tech geek, foodie, and research junkie. She writes about a little bit of everything.

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