The Benefits of Corporate Video: How Video Can Help Promote Your Business Brand

BY: ON TUESDAY, SEPTEMBER 28, 2010

If a picture is worth a thousand words, then what’s the price of a video? The media landscape we are surrounded by today is dominated by television and the internet, so we are naturally disposed and conditioned to visual forms of mass and broadcast media. Our visual sense is what we rely on most readily to make judgments, and process and gather information. Ads, graphics and graphs can relay information, numbers and statistics, but video captures the imagination and transmits large amounts of information in a short period of time. If you think about it, these are the same goals any business has for their advertisements or presentations.

How a Business Can Use Corporate Video

The use of video can have many applications for a business: from advertising and marketing videos, to presentations for business partners and investors, to training videos or promotional videos. What video adds that print media doesn’t is the human element. It adds character, a face and a voice to the information.
 
In terms of business deals or promoting your company, a corporate video shows that you mean business: it shows that you are up to speed with current media and technology trends, it shows that you are willing to consider alternative or non-traditional avenues for marketing or communication, and it shows that you are willing to put money into growing your business.  Corporate videos can also be used as a personal and honest look into the inner-workings of your company, giving customers or potential business partners the feel of transparency that allows them to trust you. Aspects of your business that would be simply conceptual in a presentation can be shown exactly as they are with a video walk-through of your company.
 
Your Corporate Video on the Internet

Like I said before, we live in a world dominated by visual media, and regardless of the scenario a person would probably be much more willing to watch a 30 second video rather than read a 500 word document. With the rise of an internet community that shares and communicates ideas, videos and news, one of the most powerful tools currently en vogue for spreading a message is the viral video. The rise of the viral video has been exponential with websites (like YouTube) and television programs now dedicated to spreading and sharing them. They spread like an epidemic from person to person – providing an incredibly powerful and personal word-of-mouth platform for sharing your video and your message.

Another revolutionary trait of video is that it can be viewed at any time. While commercials only run at specific intervals, and banners or billboards can only be seen by passers-by, viral videos, or even videos uploaded onto your company website, can be viewed at anytime anywhere from New York to California to Washington, or even across the globe. For the fraction of the cost of other types of marketing corporate videos can reach millions of people in a fun and personal way.

For a video to gain momentum and popularity it has to be creative and polished. For these reasons I would suggest consulting a professional video production company, rather than attempting to make a video on your own.  A crude, home-made video could have a negative effect on your business. A corporate video production company can help you craft and articulate the exact message you want to present, and make sure the video is eye-catching and memorable. In a crucial time where we are gravitating away from print media and towards the internet, it is important to keep your company on the cutting edge. A corporate video could be the perfect way to connect with your customers or business partners, show them who you are and what you have to offer.

About the Author

Javi Calderon
Javi Calderon is a freelance writer, copywriter and journalist with interests in music, sports, small business marketing, and technology.
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