This post explores the first two stages of Lifecycle Marketing, a process that help small businesses maximize customer growth and value. Learn why focusing on these stages can help you thrive 365 days a year from here on out.
Lifecycle Marketing simplifies the customer lifecycle process so you can attract interest, generate leads, and close more sales. Here are 5 steps to help you craft the right customer lifecycle for your business.
Although most small businesses don’t have the resources to launch a prankvertising campaign, that doesn’t mean you can’t take a tip or two from the pros and the big guys when it comes to successful advertising.
If the idea of writing content for your business blog puts the fear into you, you're not alone. Luckily, there are tips that will help you constantly come up with new and interesting blog topics. Here are 5 to get you started
Often overlooked by SMBs, Halloween serves as a great opportunity to prime your business for the upcoming holiday season. How will you treat your customers to something special this Halloween?
When it comes to marketing, using integrated marketing techniques is the best way to cover all the bases and more effectively reach customers in a variety of ways. Here are 6 tips for successful integrated marketing.
One way or another, I post an entry to my blog every work day. How do I do it? Often, it’s a labor of love, but sometimes it feels like a chore. Here are a few methods I use that keep those posts coming.
If you advertise online, you’re probably thinking about the next big thing. But before you jump in, you need to understand the importance of camouflage. Here are five ways to make your paid content work.
Many entrepreneurs are a little behind on their social media skills. If you're behind or feel like you're having a hard time keeping up, here are three tips that can help you get social and keep your sanity at the same time.
While there is no proven way to make your content go viral, there are ways to increase your chances. Follow these tips to improve your likelihood of producing viral content.
Realtime marketing isn’t just the latest buzzword—and it isn’t just for big brands. Let’s look at some myths about realtime marketing that might make you re-think how it applies to your business.
Integrating sales and marketing teams effectively shouldn't be something of worry to companies. Inbound marketing and automation helps teams work together to achieve company goals. Here's how to implement it in your business.
Businesses should tell stories that build credibility and relationships, open minds and wallets, and encourage people to return for the next episode. But how do businesses accomplish this? Simply follow these five steps.
There are a lot of ways to market your Facebook page and expand your network. But how do you know if they are really effective or if you're just flushing your marketing dollars away?
Last week, United Airlines experienced a glitch in their system where they offered free tickets (excluding taxes and fees). See why honoring these free tickets has earned them a lot of praise.
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