BrightLocal teamed up with ChamberOfCommerce.com to conduct an insightful piece of research into the attitudes toward and usage of Digital Marketing by SMBs.
With all these outlets and possibilities for social media, it’s easy to get overwhelmed. So how do you choose where to focus? A recent study from the Pew Research Center can give you some insight.
Small businesses don't get many opportunities to employ holiday marketing tactics; however, what if you could take advantage of holiday marketing throughout the whole year?
It’s the holiday season. Are your Facebook Ads taking advantage of it? Here's four variables you can test and change to get the best engagement possible.
With the right Facebook social media strategy, it'll not only help you engage with Fans, but generate hot leads and real ROI. Here's a blueprint for turning fans into customers.
We’ve all participated in campaigns which fizzled - campaigns that didn’t produce results to match our expectations and expenditures of time and money. But what do you do about it?
The buzz in marketing circles is increasing about how email marketing has made a huge comeback. So then why aren’t more companies getting their email programs going? Here are three common obstacles and how to overcome them.
Traffic and conversions are critical components for success online. This article provides 5 tips for increasing conversions for your business' website.
Selling online has many benefits for the consumer but also the seller as well. This will give you a look into why consumers are motivated to shop online and why sellers are motivated to offer buyers what they are looking for.
Social media is all about sharing. So what should you post? Here’s a look at the most effective categories of social media content for attracting and engaging your customers and prospects.
Running contests can be a great method for businesses to raise awareness for their brand, launch new products and services, and have fun at the same time. This guide will help you run your contest correctly.
In these days of social - personalization, customization, and automation are king. Your email marketing needs to keep up. Here are 7 steps to successfully automate your emails.
The difference between a story that sells and one that fails to click with your audience can often be found in the character. But how do you demonstrate character in your story? Start by following these five easy steps.
Social listening and social media monitoring are two things that you should be doing right now if you want to continue to build your business’s reputation online and see real success within the social media marketplace.
With Facebook, personal brands have the opportunity to reach their target audiences faster. Here are some tips on how to make sure Facebook likes positively influence someone’s decision to connect and invest time in you.
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