Even if you’re not a designer, it’s important to understand key printing terms if you use, or plan on using, printed marketing materials for your business.
A small business owner or sole proprietor is always on the clock. So they always need to be prepared to market themselves. Here are a few tips to help you do the same.
The refrain, do more with less is heard in many boardrooms around the world now days. While you can and should do more with less by using automation to boost productivity, another important area to focus on is cost reduction.
There are plenty of simple ways to ramp up your local marketing efforts, helping you build both your reputation and your customer base. Here are four ways to make some neighborhood noise and boost business on your home turf.
While almost everyone chases the coveted younger than 40 demographic, you may want to go after the richer, 50+ crowd. Here's how.
Does the idea of Internet marketing overwhelm you? Lucky for you, search marketing is easier than you think - at least when you are an expert in what you do. Here are the basics explained without using anything technical.
There are several marketing trends that have made their way through the business world this year. Let’s take a look at four of them and see how they can help your company through the rest of the year.
Not sure how to take your marketing from automated to engaging? Here are five tips on better engaging your customers through marketing.
If you've got a startup in mind that you'd like to take to the next level, check out any one of these startup meetups for this autumn to learn entrepreneurship trends and network with valuable peers.
You may or may not have heard this recently, but SEO seems to have introduced a new sibling into the online marketing family: ASO (or App Store Optimization) is the online marketing of mobile apps through items like their des
How can you possibly stand out in this bottomless melting pot of cute cats, beauty gurus, and memes? The answer lies in dedication, focus, and consistent engagement of your customers.
Users want a personal touch when it comes to who they're buying from. Ask yourself; what sort of face is your business putting out there?
Marketers, especially those in the small business world, have been trained to believe that using automation in communications with prospects and customers is a bad thing.
Engaging your audience isn’t always as simple as creating a basic post that can be used in any situation. Because there are numerous social mediums available, we must always consider there are different audience desires.
Making your business more visible online isn’t always easy. At times it can be confusing, complicated, and even downright frustrating. So how do online business listings work and how important are they?
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