5 Ways To Help Your Small Business Get the Most Out of Facebook

BY: ON WEDNESDAY, APRIL 03, 2013

If you’re like me, not a day goes by where you don’t read an article or hear someone talk about why every business should be actively using Facebook. While most businesses are using social media in some form or another, it remains to be seen how active they’re using the platforms and if there’s strategy behind it.

Are you one of the many small businesses struggling with creating an effective presence on Facebook? Are you baffled at how some businesses have thousands of “likes” and followers, but you just can’t seem to do the same? 

Whether you’re a fan of Facebook or not, with 845 million users, the social network is here to stay. So the question is: what’s the best way to use Facebook for your business? Let’s look at these five tips to help your business make the most out of this popular social network.
  1. Engage with your fans – One of the biggest mistakes businesses make with their Facebook pages is to simply push out content. While posting interesting articles is fine, you also want to engage your fans by asking them questions and having a conversation. That’s how you will see your fans interacting and becoming a part of your online community.

  2. Determine when and what to post – If you want to find out when your fans are actively using Facebook, utilize a third-party service called Edgerank Checker on your page. The service will determine for you the most effective days of the week to post content, popular keywords that drive engagement, and how often to update your page.

  3. The Facebook Guide to Small Business Marketing – Yes, there are hundreds of books available about Facebook and marketing. But this latest book The Facebook Guide To Small Business Marketing by Ramon Ray, technology evangelist of Smallbiztechnology.com, gives you best practices, practical examples and how real business owners are making money, engaging customers and getting leads through Facebook.

  4. Give exclusive offers – Many businesses are keeping Facebook fans engaged by giving them exclusive discounts and offers available only to Facebook fans. Offer special discounts (with a code available only on the fan page). Or if you’re a retail store or location, require customers to check-in on Facebook to receive an in-store discount.

  5. Buy ads – Facebook offers the opportunity to promote your content to targeted users with advertising at fairly low costs. If you’re not seeing engagement on your page, you may want to consider Facebook ads as a way to market to specific demographics and geographic locations.
Facebook may seem intimidating, but it is actually a goldmine of opportunities for small businesses if you’re willing to engage and think of marketing in a new way.

About the Author

Ivana Taylor
Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers.  She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum.
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