5 Insanely Actionable Tips to Build Viral Marketing Campaigns

BY: ON MONDAY, MAY 09, 2016

Most expert marketers will tell you that the secret to building a viral marketing campaign is to “create content that captures the attention and fancy of users’ right from the get-go”.

So, are they right?

Well, to be brutally honest….NO.

Here’s the deal:

We don’t mean that a remarkable piece of content can make a COLOSSAL difference.

But the point here is that, content is just ONE piece of your VIRAL marketing campaign.

And today, we’re going to reveal the 5 OTHER important pieces that you have been missing to help you build a viral marketing campaign…

…without being obsessed with content.


Tip #1: Brainstorm Ideas & Set Your Goals

Look:

Ideas are available dime a dozen and a successful idea is the one that goes a long way in helping you identify the opportunities with the most potential.

Remember, today’s super-smart users don’t care how brilliant your idea is, all they are concerned with is how well you’ve implemented your idea.

You may not have thought about it, but a brilliant idea just executed well…

…can make your campaign go viral.

Start by brainstorming a few ideas that you believe will resonate well with your target audiences. For each campaign idea, identify the scope and potential by asking these questions:

  • How long would it take to implement your idea?
  • How much efforts and resources will be required to execute the idea?
  • What results do you expect?

Structuring your campaign is just as important as the conceptualizing it. So, break your campaign idea into different stages. Build a campaign calendar in order to track your progress.


Tip #2: Segment Your Target Audiences for Detailed Analysis

Once you’ve identified your goals and objectives, it’s time to segment your audiences to streamline your marketing strategies accordingly.

Believe it or not, there’s is too large an audience to group them into one lump and to target them specifically.

You can segment your audiences in many different ways. Some of the most popular segmentations are

  • Demographics,
  • Psychographics,
  • Ethnicity,
  • Buying behaviors.

This will help you deliver as much value as possible to your prospects.


Tip #3: Use Quantitative & Quantitative Data to Make Decisions

Unless you have both quantitative and qualitative data, you wouldn’t be able to ascertain which elements of their marketing mix are making the right impact.

Because the only way you’re going to make your campaigns go viral is by determining how many and how much types of questions. These numbers can help you prioritize resources, efforts and budget.

But…HOW would you gather quantitative data?

Well, you can head up straight to your Google Analytics dashboard to fetch quantitative data to build viral marketing campaigns. Use Google Analytics to derive data for determining the marketing ROI and overall impact on target audience.

Survey your visitors to grab qualitative data. Ask questions that directly affect your campaign’s success.

Don’t forget to analyze and measure which strata of content is generating highest volume of traffic. Then, test the taglines and content mix and make tweaks in your campaign to point it in the right direction.


Tip #4: Add Multiple Conversion Points on Your Landing Pages

When someone lands on your landing page from Google, only two things can happen:

They either leave right away…

…or they stick around.

But remember not all visitors to your site will go stick around at your landing page for long, leave aside clicking those “Buy Now” buttons and making a purchase.

And that brings to the importance of adding multiple conversion points at your landing page.

Here’s the deal:

First, analyze the browsing behavior of your desired demographic segment. Then, write a compelling landing page copy to target them. Make sure that your landing page copy delivers powerful, persuasive and relevant message to tempt your visitors to take the next conversion action, i.e., clicking on the call-to-action button.

Next up is selecting the best keywords. But how would find the best keywords? Simple! Apart from the keywords that you have fetched from Keyword Planner tool, do well to use Latent Semantic Indexing (LSI) keywords.

Check out forums to find out the exact words your audiences are likely to use for their search queries. Use the same terms within your title tags and description tag to make Google happy!

Tap into the potential of Call to Action. Make sure that call to action is creative and powerful to persuade your website visitors into taking the desired action at your landing page.

Don’t forget to that organization is the key to the success of your landing pages. So, design it in a way that critical elements of your brand pops up. For instance, in the grand scheme of things, social proof isn’t buried under the fold. For another, your custom logo design is clearly visible. Contact details are easy to spot and all these elements are in a clutter-free space.


Tip #5: Create a Social Listening Dashboard

You’re almost done.

Now it’s time to actually listen to what your prospects want and essentially demand from you to give your marketing campaign that final shape.

The best way to do that? Creating a Social Listening Dashboard.

Remember, a lot of buzz happens on the social media channels and it makes sense to capture all that data too. Set up a social listening dashboard to capture consumer sentiment and popular views about your brand, products or services.

Add alert for the most important keywords for you and your competitors in Google Alerts Dashboard. Use RSS reader to get latest updates from blogs. Identify social media influencers and add them to your social listening dashboard.

With these social listening data in hand, you can build a marketing campaign that will attract interest and will be compelling enough that your audiences won’t stand a chance of getting away, at least not right that instant, or anytime soon.


Over to You!

You’ve just seen 5 insanely actionable tips to viral marketing campaigns …

Now it’s time to put these techniques into practice. But don’t forget, building a viral marketing campaign is like winning Oscars. Every actor wants to win it, only a few succeed. So, do the best of your abilities and hopefully success (and many, many shares) will follow!



Image via Shutterstock

About the Author

Henna Ray

Henna Ray is a Digital Marketing & SEO Specialist at Designhill.com, one of the fastest growing design crowd sourcing marketplace. She specializes in digital marketing strategies, technical and international creative SEO, web analytics, graphic & web designs and business development strategy. Connect with her on LinkedIn and Twitter.

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