Small Business News, Tips, and Advice

Small Business Advice

Omnichannel Marketing Pushes the Reset Button on Customer Service Expectations

Consumers are engaging with brands across all types of communication channels. It's up to brands to create an omnichannel customer experience strategy to keep up.

Tuesday, October 29 in Marketing by Emily Snell

How to Create Marketing Materials that Land High-Value Customers

Companies are finding a resurgence in landing high-value customers using high-quality print materials.

Friday, October 4 in Marketing by Richard Bertch

It’s All in the Intent: Using Intent Data to Generate High-Quality Leads

With the huge amount of consumer data moving online, we can decipher the buying needs and patterns of literally millions of customers. Lean how to leverage intent data to generate high quality leads.

Saturday, September 7 in Marketing by Richard Bertch

How to Create and Save Canned Email Replies

Canned replies are prewritten answers to commonly asked questions by your customers. They make sending emails more efficient for everybody, especially you.

Wednesday, May 1 in Marketing by Richard Bertch

What is Content Marketing?

“Content Marketing” has become one of the biggest buzzwords in the online advertising industry today, but what does it actually mean?

Friday, March 29 in Marketing by Emily Snell

Speaking the Language of Social Media

Posting content on each social media may seem like speaking a different language. We've got the tips to master each platform for your business.

Thursday, March 7 in Marketing by Emily Snell

How Good Networkers Make Great Business Owners

For some business owners, networking can be a scary or intimidating concept. If you are a business owner hoping to expand your network, learn how to network the right way.

Saturday, February 16 in Marketing by Emily Snell

The Value of Face-to-Face: Why It Will Always Trump Social Networking

Depending on context, communication can be 55% body language, 38% tone of voice and only 7% the actual words. Here are tips to get the most out of in-person networking.

Wednesday, January 9 in Marketing by Richard Bertch

Want More Ecommerce Revenue? Make Millennials Part of Your Strategy

If you are not actively looking to gear your ecommerce store for the next generation of consumers, you may be leaving a lot of revenue on the table.

Monday, December 10 in Marketing by Rehan Ijaz

Complete Guide to Optimizing Your Google My Business Listing

By successfully optimizing a Google My Business listing, businesses appear in general organic rankings and Google Maps - which helps consumers make informed buying decisions.

Saturday, November 17 in Marketing by Matt Shealy

The Ultimate Guide to Ranking Your Small Business on Google

Is your website in the top 10 results when you search Google for keywords associated with your business? There are several techniques you can employ to improve your ranking and ensure your customers find you.

Friday, November 16 in Marketing by Austin Andrukaitis

3 Ways Influencers Are Changing the Affiliate Marketing Game

Companies like Nordstrom are using affiliate marketing technology to connect with a number of “influencers” to promote their products. Learn how today's affiliate programs are leveraging influencers for massive success.

Tuesday, November 6 in Marketing by Richard Bertch

How to (and Not to) Deal with Negative Online Reviews

85% of consumers trust the reviews they read online as much as they trust the personal opinions and recommendations from people they know. How do you handle negative online reviews about your business?

Thursday, November 1 in Marketing by Matt Shealy

3 Reasons Business Listing Accuracy is SO Important

If you’re local, people might be actively looking for what you offer in your area via the internet. If you’re not listed online, you’ll be missing out on all of those potential walk-in sales.

Thursday, November 1 in Marketing by Austin Andrukaitis

7 Stats Showing How Online Reviews Affect Your Business

Before even considering your business, most consumers tend to turn to online reviews to learn if your company is worth the time and investment. But unfortunately, many businesses fail to understand just how important these re

Tuesday, October 23 in Marketing by Matt Shealy