Jerry Rackley


Jerry Rackley

Jerry Rackley is Chief Analyst for Demand Metric, a community built around the needs of marketing professionals and consultants.  It provides premium content, consulting methodologies, workshops, and advisory services to over 17,000 members in more than 75 countries.

Rackley began his marketing career at IBM, spending 10 years in various marketing and management roles.  He left IBM to join Teubner & Associates, a small software company, as Product Manager for a startup software division within the company.  Recognizing that a competitive advantage could be gained through media exposure, he initiated the company’s media & analyst relations program.  His efforts were credited with attracting the attention of an acquiring company, Esker – global software company.  After the acquisition, he advanced to the position of Director, Corporate Communications.  In 2000, he formed Rackley Communications, a media & analyst relations consulting firm that served clients in North America, Europe, and the Middle East.  Stillwater National Bank, one of his clients, hired him as Executive Director of Corporate Marketing in late 2004.  Rackley left the bank in 2011 to resume the work he loves best as part of the Demand Metric team: advising companies on effective marketing and product management practices.

A graduate of Oklahoma State University, Rackley also serves there as an adjunct faculty member for the Marketing Department in the Spears School of Business.  He teaches courses on Business Marketing, Services Marketing, and Launching & Managing Products. 

In his spare time, Jerry enjoys doing almost anything outdoors – skiing, camping, fishing, cycling, and hiking - with his wife and three daughters.  Jerry makes his home in Stillwater, Oklahoma.

Small Business News, Advice & Blog - Jerry Rackley


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