J.D. Lasica is a social media strategist, small business consultant, public speaker and author who is considered one of the world’s leading experts in social media. He is CEO of Socialmedia.biz, a national consultancy offering solutions to businesses and organizations that want to use social media and social networks to optimize their online presence and build deeper customer relationships. He is also founder of Socialbrite.org, a social media consultancy for nonprofits. He lives in the San Francisco Bay Area and has over 27,000 followers on Twitter at @jdlasica. Remarkably, he welcomes email at firstname.lastname@example.org.