Why You Should Opt for Responsive Design for your Website

BY: ON TUESDAY, OCTOBER 10, 2017

Responsive design is the wave of the future, especially with the recent changes made by Google aimed at rewarding sites that offer a solid mobile experience. Many people have been on the fence on which option they should select to achieve a more mobile-friendly experience. The tradition has long been to go for a completely separate mobile-only option. But, responsive design seems to be the best option nowadays, for a variety of reasons. Let’s look at a few reasons why you should consider opting for responsive design.

Google Favors Responsive Design

This reason alone should be more than enough to convince you to go down the responsive route. Google now owns a whopping 67% of all market share when it comes to web search, so when they talk, marketers ought to listen. Google has explicitly stated that responsive design is their preferred option and have even gone as far as describing it as an “industry best practice”.

One of the reasons why Google favors these types of sites is simply because they are more convenient for them. Responsive sites have only one URL and are coded uniformly. That makes them much easier to index and crawl than other types of sites. Having to index and crawl multiple URLs and versions of the same site is not as simple and can lead to inconsistencies.

Better across Different Platforms

What makes responsive sites so attractive is their functionality across various platforms. Responsive sites are just as functional on laptops, mobile devices, tablets or PCs. This is essential when it comes to user experience. It is simply impossible nowadays to predict from where your traffic will come and searching habits have changed greatly over the years, to the point that mobile is now officially the preferred search option in North America. Choosing a second-best version of your website for mobile users simply isn’t a good tactic nowadays as it underserves a portion of your audience.

Much Easier to Manage

Few people are aware of this, but having two different versions of your websites greatly complicates SEO efforts. If you have a mobile and desktop version of the same site, you will have to rank them separately. Having a mobile version of your site is just bad for marketing and having just one responsive version would be much simpler and cost-effective in the long run.

And it’s not difficult to implement either. A good web design company should be able to take your existing website and make it responsive. It’s not as expensive as many might think and will make a world of difference on your customers’ user experience, as well as facilitate your SEO.

Conclusion

When it comes to functional website design, responsive is definitely the way to go. Google likes it, users like it, and it makes SEO that much simpler. So, if your site is not responsive yet, we suggest you contact a web design company today and see what they can do to help you make the switch.



Image via Shutterstock

About the Author

Veselina Dzhingarova

Veselina Dzhingarova has long experience in internet marketing and SEO. She is passionate about blogging to share her expertise. Veselina is a regular contributor at many online publishers and is the co-founder of BlogForWeb and InfographicsGraphics.

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