The Local Business Guide to Effective Social Profiles

BY: ON WEDNESDAY, NOVEMBER 04, 2015

Do you have profiles and pages on the top social networks? Are they optimized for your target a local market? If not, then you are missing out on the opportunity to attract local customers to your business. In this post, we're going to look at how you can create effective social profiles and pages that will attract local customers.


Facebook

On Facebook, it is crucial to set your page up as a local business. The difference between local business pages and pages in other categories include:

* The ability for visitors to check-in to your business.

* The ability for customers to review your business.

* The ability to appear in local business searches.

If you already have a Facebook page and need to change it to a local business, then you can do so by going to your page's about tab. Click the edit link next your page category, choose Local Business in the first dropdown, and then choose the appropriate sub-category in the second dropdown. If you are creating a new Facebook page for your local business, select Local Business at the start.

Once you have changed your Facebook page to local, you will need to edit your about tab information to include your address, phone number, price range, and other details about your business.


Twitter

On Twitter, everyone - large businesses, small businesses, local businesses, and individuals - use the same profile type and format. The only way to distinguish your local business is by including your location (city, state, and country) in the location field on your profile. You can also choose a location when you are tweeting an update. Both of these will help people find you when searching for local connections on Twitter.


LinkedIn

On LinkedIn professional profiles, you can designate your current location as well as locations for your current and former places of employment. Company pages, on the other hand, are the same for non-local and local businesses alike. You can enter your business's current location on your company page.


Google+

Google+ offers pages specifically for local businesses. These pages, formerly referred to as Google Places for Business or Google+ Local, are now Google My Business. If you have a Google+ page for your business, but it wasn't created as a local business page, you can find directions on how to turn it into a Google My Business local page here. If you don't have a Google+ page for your business, be sure to create it right from the start as a Storefront or Service Area business.


Pinterest

On Pinterest, you can create a business account (or convert an existing personal account to a business account) on the Pinterest for Business page. There isn't a difference between local business accounts on Pinterest and the rest, but you can enter your location on your Pinterest profile.


Content

The best way to distinguish a local business profile or page on a social network is through the content. This includes the following.

* Writing localized blog posts and sharing them with your audiences on each network.

* Uploading photos from around your area.

* Creating Pinterest boards for your area.

* Aiming to build local followers and fans.

* Using advertising on Twitter, Facebook, and LinkedIn to get your marketing messages in front of targeted local audiences.


In Conclusion


By optimizing your social profiles and pages for your local business, you will increase your social media marketing results with local audiences. This strategy should help you gain more local customers for your business.



Image via Shutterstock

About the Author

Austin Andrukaitis

Austin Andrukaitis is the founder and CEO at Orlando-based Attorney ASAP. He has over 12 years of experience in creating successful marketing campaigns and is focused on creating authentic digital platforms. Austin has worked with a wide variety of digital brands and his passion towards technology leads him to write about different types of marketing strategies.

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