For years if a customer had a problem with your service they would tell you to your face. Today that conversation is happening online - with or without you. Here are tips on maintaining a positive online reputation.
Understand your user's intent, and you'll know how to target your marketing. You'll know what message to deliver and what words to use. And you'll know how to design your pages accordingly.
Let's take a special look at SEO, Google, Google Analytics, Google Adwords, Business, SEO Campaign, Internet
I have to admit, I used to truly believe the answer was "no". Social media is, well, social. I never understood why anyone would want to block comments.
You’ve probably been hearing all the pundits talk about Big Data. I talk about it too. But is Big Data really changing your marketing? Probably not.
My students often inquire into what kind of technical skills are necessary to do well at search engine optimization. I usually answer "It depends." But in most cases, the answer is no. Here is why.
Marketing buzz today is all about user experience, and with good reason. Is your website design both beautiful and functional?
Do you have profiles and pages on the top social networks? Are they optimized for your target a local market?
If you have some weird-looking URLs, you might need a little help from a search marketing expert. I have plenty of advice, because I've seen some ridiculous URLs in my time.
When I teach introductory digital marketing classes, it always makes me bring my thinking down to the basics--the keys to succeeding at digital marketing.
A phishing attack is a trick e-mail sent randomly to perhaps a million recipients, and the thief counts on the numbers game aspect: Out of any given huge number of people, a significant percentage will fall for the trick.
Worms. Most of us probably think of them as those squirmy invertebrates we dissected as a kid or found on the sidewalk after a storm.
If you recently lost ground in Google search, your content is not up to par. Here’s how you can fix it for 2015 - and not be run over by the march of the penguins in the future.
Data security is on everyone’s mind these days. Can your business successfully move to the cloud? With the right tools and careful data monitoring, you can reap the benefits of the cloud without endangering your data security
Real estate companies and agents have been some of the savviest adopters of online marketing. Learn the techniques they're leveraging and implement these for your own business.
Submit your email to receive the latest stories and expert advice to grow your business.