Few sales techniques are more effective than testimonials. Without testimonials, most marketing strategies fail to reach their full potential. Make the most of your testimonials with how and where you display them.
A good professional profile helps to explain what each phase of a career means for possible clients, partners or employers. It helps to tell a story, and the readers always plays an unspoken starring role.
Entrepreneurs instinctively know the power of "Yes". Yet, once they get going, that "Yes" can get bogged down. Here are twelve ways to inject positivity into your communications with customers, employees and suppliers.
On the Web, people do not read.They scan. Sure, they might read a news article about politics or the latest discovery in space, but when it comes to seeking information, they scan. Learn how to turn scanners into readers.
If your business is big enough, you can keep a writer on staff. But most small businesses, such as garages, restaurants, stores and consultancies, can't afford their own in-house writer, so they need to hire a ghostwriter.
While I probably don’t have to tell you that ranting is not the ideal way to build your social media business presence, you might be wondering just what you should post on social media. So I will tell you.
How long should a business blog post be? That depends on the business, on the customers and on your marketing strategy. Let's see what factors should be considered and what implications there might be.
Writing concisely can sometimes be a challenging art. Most people tend to ramble when they write. Chocolate bar manufacturers have mastered the less-is-more art. What can we learn from them?
Your blog has goals. It has a business purpose. To achieve its purpose, you need a steady flow of content - the right kind of content. What happens when the well runs dry, and you can't think of any more great blog ideas?
Brochures are a dime-a-dozen. People pick them up and people throw them away. This is the story of a brochure that people actually hang onto, and the lessons you can learn creating your next corporate brochure.
Something exciting is happening with business communications over the Internet these days. There is a growing convergence of text and images. Here is how you can benefit from it.
Now that the CIA Style Guide has been made public, let's see how your business can learn from one of the most successful organizations on the planet.
If you want to improve your writing skills, look no further than the CIA. With the CIA’s Style Manual and Writer’s Guide being leaked to the public, you can now learn how to write effective business communications CIA style.
There is a very strong case for NOT using correct grammar all the time. This is your guide to when and how you should break the rules of grammar, as well as when and how not to break them.
Many people take on a new persona when they write for business. They stop thinking like themselves and try to think "business" when choosing their words. So how do you ensure you're not doing this when you're writing?
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