Why Video Should Be Part of Your Online Marketing Strategy

BY: ON MONDAY, JANUARY 02, 2017

Do you use video to promote your business's brand, products and services? If not, you are missing out on a golden opportunity to reach out to a huge online audience of people who may be more inclined to deal with your company after they have watched one of your promotional videos. Below are some of the main reasons why video should be part of your online marketing strategy.

Video Gets the Attention of Your Audience

A professionally produced video that contains valuable content is more likely to grab the attention of an online audience than content published in other formats such as text. Professional video production companies like Spiel Studios create a wide range of videos that present your business in the best possible light.

Once a person views one of your promotional videos they will understand what you offer, how you can help them and how your business can be contacted. All of this can be achieved without ever speaking in person to the viewer of your video, so it saves you a lot of time and effort.

People Like to Watch Videos

Thanks to the latest video production technologies and the latest video distribution channels, millions of videos are available online. Online videos are extremely popular with all types of online audiences and it's often the main way people learn new things or find out more about a business or the products and services it offers to its customers.

You Can Explain Things Better

When you're communicating with people online, it can be difficult to explain certain concepts or tell people what your business is about. Video makes it much easier to do this in a short amount of time through video clips, images, text and audio. This extremely powerful and efficient way to communicate with online audiences makes each of your videos an effective selling tool for your business.

You Have Many Options

Video opens up a whole new world of marketing options. You can create company presentations, talking head videos, question and answer videos, animated videos and a wide range of other videos that market, teach and explain almost any concept or feature of a business.

Distribution and Sharing

Once you create a video, you need as many potential customers and shoppers to view your video as possible. This is extremely easy because video can be created in formats that can be easily added to your website, video sharing websites and social media pages.

Video is an Affordable Marketing Method

As traditional advertising channels like TV, radio, newspaper ads and magazine ads become more expensive, more businesses are turning to the internet to find more cost-effective ways to reach their shoppers and customers. If done properly, video has the potential to greatly reduce the cost of generating new business leads and sales.



It’s difficult to ignore the power of online videos, but many businesses are still failing to embrace this online marketing strategy. However, each of the benefits mentioned above should motivate you to look into video marketing more and find ways to use it as part of your future marketing campaigns.





Image via Shutterstock

About the Author

Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a Major in Marketing. He writes for several sites online such as Tech.co, Semrush.com, Bizcommunity, Socialnomics.net. Boris is the founder of MonetaryLibrary and Dzhingarov.com.

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