Social Media Gaming Trends and Your Business

BY: ON THURSDAY, JULY 28, 2016

Social media games don’t appear to be very different from traditional online gaming, at first glance. They both focus on appealing to a broad audience and aim to have fairly easy mechanics and brief spurts of play. Social games spread via social networks and relationships with other users through invite systems, user-to-user notifications, or posting on a news feed.

A neat thing about social gaming is that games can make original content and unique characters by honing in on player’s social networks. As a result, games like Farmville are very successful, and support the many reasons why online gaming and social media have a positive relationship.

There are numerous social games, but most fit into one of these four basic groups:


Gambling.

Social gambling mimics popular examples from real life, only games are played with digital dollars and not hard currency. In some situations, players can accumulate points and win a prize. Companies like LeoVegas Gaming Group, the fastest growing mobile gaming company, strive to provide entertainment through marketing innovation, technology and product. Its founders realized that smartphones would revolutionize the world and grasp the impact of social gaming.


Resource Management Simulation.

Players are given the chance to manage resources with a specific goal in mind. There are finite resources available, and the players have the responsibility to make decisions. Farmville is an example – players grow fruits and vegetables and bring up animals on their own farm. Reports say that Farmville had more than 80 million active users at its peak, and is still going strong.


Caretakers.

This category of games allows user to take care of an avatar or pet. It serves a particular emotional need, and also promotes users to learn the ability to nurture while providing social interaction.


Casual.

Popular casual arcade games like Tetris and Scrabble are now seen all over the social sphere. The video games are designed to look like these classic games, but have an isometric view. The launch of arcades has captured an audience that hadn’t necessarily been tapped into by the other styles of games.


Why should brands jump into the social gaming space?

There are a couple reasons; one being more eyes on your businesses and another a longer brand engagement. Social games are maturing, and it’s not just kids who play. Teenagers, grandparents, and all ages in between enjoy the games – and almost half of casual games customers are, at minimum, college graduates. Companies can create game solutions for consumer brands – really any company hoping to expand its presence – and utilize the game to reach millions of people across all demographics.


The future of social gaming is clear; it’s not going anywhere but up. Brands benefit from jumping into the social gaming space – businesses that use social games show a huge increase in page views.


Have you created a game for your small business?



Image via Shutterstock

About the Author

Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com. As a small business expert, Megan specializes in reporting the latest business news, helpful tips and reliable resources, as well as providing small business advice.

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