DIY Marketing Ideas for Travel Agency Owners

Try these simple, low cost ideas that will help you leverage your passion for travel and turn it into profit.

BY: IVANA TAYLOR ON MONDAY, MAY 18, 2015
DIY Marketing Ideas for Travel Agency Owners

When you are running a travel agency, you need to market yourself. Even if you were never trained as a marketer, you will find that there are some amazing options available to you when you want to get your name out there. No matter how good you are at your job, business is not just going to come rolling up to you unless you put some effort into it. How can you market yourself, and how can you make your efforts count?


Get On Social Media

As a travel agency, you likely have a Facebook and a Twitter, but how constantly do you use these things? The issue is that setting up these accounts is very simple, but returning to them over and over again to keep them updated is not. If you want to make your social media work for you, you need to be on it regularly and often. Tell your customers and prospective customers about things that will interest them. Inform them about some of the locations that you are offering and offer them tidbits of information that they might not know about travel.


Run Contests

When you are a travel agency, it is not out of the question for you to offer free trips to interesting parts of the world. If you manage to find a really great deal that you want to promote, offer a version of it for free on a website contest. A contest is a great way to whip up interest, especially if you are just getting started and want to draw a lot of attention. Even a small trip that does not include hotel fees is enough to get people interested, so give it a shot!


Printed Items

When you are advertising a travel agency, you have some amazing options when it comes to marketing yourself. Of course there are the practical items like umbrellas and pens that carry your name and address, but there are other options as well. Hire on a graphic designer and ask them to create travel T-shirts about your favorite locations. Make sure that the designs are attractive and appealing, and offer them at events.


Get Out Into the Community

If there is a fair or exposition in your local community, make sure that you get a booth and set up shop. You may be surprised who wants to take a trip and is willing to book it right away. Not only will you get to expose yourself to more people than you would if you were just taking out an ad in a newspaper, you will also find that making a face-toface connection is something that can get a lot more people interested in what you have to say and what services you offer.


Give to Charity

Every now and then, people will come by for charities. Offer money when you can, but the far better thing to offer is a trip of some kind, ideally one that is provided as an offering for an auction. Supporting a charity is a great way to network, and it can bring you closer to the community at large. If you are fairly ambitious and have the time, you can even host a charity event!


Offer Consulting

Remember that in an age where many people are booking their own flights and travel, you have to show them how important your job still is. For a small price, offer a consultation, where you can help someone explore the idea of the vacation that they have always wanted. Consulting is a fine use for your talents, and it allows you to be in charge, to upsell when you want to, and to establish yourself as an authority.


Keep It Fresh

Remember that if you want to stay high on the search engine hits, you will be offering fresh content on a regular basis. This fresh content might come in the form of travel tips, new information about where people can travel to today, or just a new update on some of the things that have been going on around your office. The fresher your content is, the happier you will be with the hits you are getting.


Put Yourself Out There

At the end of the day, the product that you are marketing is yourself. You are offering the public your expertise and your ability to enjoyably get them from point A to point B. Remember that you need to get out in the community and to chat yourself up. Go to parties, go to mixers, go to networking opportunities and put yourself out there. Offer people your card, and don't worry about bragging a little.


A little bit of DIY marketing can go a long way for a travel agency, so take a look around and see what options are best for you!



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via Shutterstock

About the Author

Ivana Taylor Ivana Taylor is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs and business owners get and keep profitable customers.  She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum.
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