Best CRM for Small Businesses 2020

Your small business will not survive without long-lasting customer relationships. To maintain existing connections, you need a customer relationship management (CRM) solution.

Monday, January 6th 2020 in Business by Mark Andrew
Best CRM for Small Businesses 2020

Your small business will not survive without long-lasting customer relationships. To maintain existing connections, you need a customer relationship management (CRM) solution.

Support existing relationships with constant communication. Conversing with customers entails ongoing care, follow-up phone calls, and real-time insights.

To avoid a revolving door of shoppers, accept the changes in the selling process.

Today, a "sale" is much more than a single transaction. It is a course of many actions that occur over time - before, during, and after the sale.

Your small business must meet customer needs, but first, it has to learn what those needs are with the use of a CRM.

CRMs provide small businesses a window into the buyer's journey.

Find the best CRM for your business that helps support all customer relationships.

CRM systems equip sales teams to meet customer expectations. It makes reaching business goals much more manageable.

Without one, your salespeople and processes will continue wasting time and money.

What Is A CRM?

Customer relationship management systems help develop, nurture, and streamline customer relationships.

Small businesses use CRMs for sales, data, and task management. The solution can help produce a more straightforward process when building business-customer relationships.

Use a CRM platform to improve customer support, service, and multichannel experiences.

Connect on many levels by getting and organizing customer information. Gain access to actionable insights that help with business decisions.

Every customer relationship management system offers features that serve businesses.

It is up to you to determine the exact quality of support you need from an agile CRM.

Look for benefits and features that assist your unique business needs and goals.

Use only the best CRM to add value to your business, help grow your customer base, and increase revenue.

Features of a Small Business CRM

Many CRM features are useful for improving sales tools and marketing tools.

Provide your team with a sales management system that can expand the business. You can take your sales and methods to a whole new level of success.

CRM features include:

  • Contact Management
  • Marketing Automation
  • Email Marketing
  • Lead Generation
  • Email campaigns
  • Marketing campaigns
  • Project Management
  • Email Integration
  • Lead Management
  • Pipeline Management
  • Store Contact Information
  • Track Customer Data
  • Sales Pipeline Insights
  • Plus much more

A CRM solution equips your small business with the proper tools. You do not have to miss relationship-building opportunities. Be ready for every encounter.

Own a solution that can grow and maintain connections at every touchpoint. Boost your customer satisfaction by elevating its sales process.

If you use only the best CRM software, your business can excel at making genuine contacts.

Choose more than a "less annoying CRM tool." Use the very best CRM available for small businesses today.

Best Customer Relationship Management Systems For Small Businesses

Below, we have created a list of the best customer relationship management solutions.

We broke down the best CRMs and put them in five separate categories. We used their pricing options as the main differentiator.

Under each category, we added ten of the best CRMs.

With a list of the very best systems, it should be easier for you to find the right one.

CRM Pricing Options Categories

  • Free Version or Free Plan
  • Freemium
  • Monthly Subscription
  • Annual Subscription
  • One - Time License

Free Version or Free Plan CRMS

1. Mailchimp

Mailchimp is an all-in-one marketing platform. It helps improve small business sales. The platform offers many useful tools that help companies grow faster.

Mailchimp is a free CRM that keeps you in contact with customers. It has various features that make it easier to build long-lasting relationships.

It provides AI-powered tools and lets you commit to being a customer-centric business.

The system enables you to send marketing emails using email templates and automated messages.

With Mailchimp, you can create targeted campaigns, build landing pages, and send postcards.

2. Zendesk

Zendesk is a great sales CRM. It is software that improves how your sales team sells to increase revenue. Win more deals.

A powerful all-in-one sales platform, Zendesk assists with developing trust and loyal buyers.

Zendesk provides sales leaders with actionable insights. Small businesses need quantifiable information to speed up their performance.

It helps owners make informed business decisions, saving you time and money.

3. Nutshell

Nutshell is a CRM platform equipped with the essential tools for every sales team. Your salespeople can work faster, smarter, and close more deals with this CRM

Nutshell offers small businesses time-saving integrations, sales automation, contact data, and live support. It has everything your salespeople need in a “Nutshell.”

4. is a visual collaborative CRM system. It is a secure solution that holds customer data and provides privacy.

Its ease of use creates a smooth transition.

The system offers a straightforward onboarding process and the managing of customer relations. Do it all with ease.

With useful tools that provide automation, integration, and dashboard, you can do more.

Develop a customizable workflow with powerful tools you can trust.

5. SeoToaster CRM

SeoToaster is a CRM platform great for small businesses that are website-centric.

It owns a landing page builder.

You can track ad campaigns, customer behaviors, and chat conversations.

Review phone calls, open emails, attachments, and store transactions.

Small businesses can streamline workflows, drip campaigns, and more.

6. Qualtrics Customer Experience

Qualtrics Customer Experience (CX) is a platform for customer experience improvement. The system makes it easier to track and respond to customer conversations.

You can capture and enhance every moment along the buyer's journey. Incorporate customer feedback into your business operations.

With a role-based dashboard, Qualtrics Customer Experience offers full integration. Deliver a better customer experience.

7. Pipedrive

Pipedrive is a customer relationship management tool that is sales-focused.

Sales teams prefer this CRM's simple design and essential features.

Pipedrive offers tools that focus on usability above all else.

Salespeople can file-less and have more time to sell.

8. Freshsales

Freshsales has the tools your sales team needs to connect with customers.

This CRM solution makes it easier to attract, manage, and nurture leads.

It has an intuitive UI with essential features, including built-in ones.

The system offers a visual deal pipeline, intelligent workflow automation, and customizable reports.

9. HubSpot CRM

HubSpot is more than a contact management system. It is a CRM for companies that want to improve efficiency.

Have your team save time by using a customizable and centralized database.

With an easy setup and intuitive design, it can drive your sales activities forward.

10. Lucrativ

Lucrativ has an intelligent multichannel design that speeds up sales. It is a user-friendly CRM platform that provides automation suitable for businesses of all sizes.

Some of its features include pipeline management, gamification tools, and SMS campaign management.

Develop a beautiful workflow that sales teams can use for lead management.

Access it from either desktop or mobile devices.

Freemium CRMs

1. Insightly

Insightly is a robust and easy-to-use CRM software. It has native integrations with Gmail, Microsoft Office 365, MailChimp, and other popular applications.

Insightly has more than 1.5 million users in a variety of industries.

Small businesses use it to maintain contacts at every stage of the sales process.

Some of its features include tracking customer relationships, monitoring sales pipelines, and more.

2. EngageBay

EngageBay CRM offers smart features that empower your team to manage relationships better.

This CRM system offers marketing and service automation tools to scale your business.

Engage with potential customers and convert them into buyers.

Provide a superior customer experience with a unified platform that improves customer satisfaction.

3. Workforce Manager

Workforce Manager is a cloud-based CRM platform. This is an excellent solution for businesses that want to increase productivity.

It has many features that allow your business to stand out from the competition.

  • Manage customer job history
  • Product warranty and renewals
  • Capture on-site pictures
  • Job reports and signatures

4. Zoho CRM

Zoho CRM allows your small business to build and maintain customer relationships.

Employees gain the ability to complete the customer relationship.

This CRM solution is excellent for managing, marketing, support, and service.

5. Accelo

Accelo is a cloud-based CRM software that manages your client's activity, all in one place.

It makes your business more profitable and less stressful.

You can strengthen relationships with clients, nurture sales pipelines, and estimate growth.

Simplify your workflow by tracking and sharing contact emails.

From any device, you can view the status of your business with an all-in-one CRM.

6. Gold-Vision CRM

Gold-Vision CRM provides small companies with simple-to-use, intuitive solutions that increase revenue.

Improve team performance with support from in-house CRM and business experts. Do business, better.

7. SutiCRM

SutiCRM offers tools to improve your small business marketing, sales, and customer support.

From a single system, you can improve your business with access to valuable insights.

Gain a 360-degree view of your sales efforts to make the most of your customer interactions.

Meet your unique business needs with a CRM that works for you.

8. Teamgate

Teamgate is a sales-CRM that is much more than a contacts management database. It guides your sales team throughout the sales process.

You can go from attracting leads to attaining new customers.

With Teamgate, you can integrate with third-party apps like MailChimp, Freshdesk, Google apps, OpenStreetMap, and Intercom.

9. Really Simple Systems CRM

Really Simple Systems CRM lets your team connect with sales leads.

It tracks sales, marketing, service, and support. Manage relationships to drive sales growth.

10. NiceJob

NiceJob is for service businesses (B2C), SaaS, and agencies.

This system is the easiest way to engage and connect with your customers.

It helps with conducting post-purchase conversations that create advocates and increase reviews.

Your small business can integrate NiceJob with your CRM.

Learn which customers are your biggest fans and nurture opportunities for repeat business.

Monthly Subscription CRMs

1. Claritysoft CRM

Claritysoft CRM is a combination of simplicity, utility, and flexibility. It delivers essential marketing and sales automation.

This CRM has customer service tools and much more. It also has a customizable user interface to enhance experiences. Pricing starts at $39/month.

2. Act! Growth Suite

Act! Growth Suite is a combination of a CRM and marketing automation tool. It provides users with everything they need to market to customers like a pro.

The platform helps small businesses increase sales and build long-lasting connections.

It offers unmatched functionality and flexibility. Pricing starts at $25/month.

3. ActiveCampaign

ActiveCampaign is a platform that helps small businesses develop meaningful customer connections.

It offers automation tools that combine email marketing with machine learning.

Gain access to powerful personalization across social media (LinkedIn, Facebook), chat, and more. Pricing starts at $15/month.

4. Scoro

Scoro is a CRM and business management software. This software allows companies to manage their entire workflow.

You and your team can collaborate on projects, work, and tasks.

It is a CRM and contact database that creates activity logs and sales pipelines.

Get advanced reporting, real-time dashboards, and more. Pricing starts at $28/month.

5. Maximizer CRM

Maximizer CRM has offices around the world. It helps increase sales, build relationships, and boost businesses’ bottom line.

Maximizer CRM comes with many features for help with sales, marketing, and support.

The system provides customization and mobile app access. Pricing starts at $40/month.

6. Virtuagym

Virtuagym is a fitness software for personal trainers, independent studios, and gym chains.

Designed by fitness fanatics for fitness fanatics, you can get the most out of each working hour.

It helps with automatic membership billing and individual member management. Request pricing.

7. Hatchbuck

Hatchbuck streamlines sales and marketing. It is the easiest way to nurture prospects from leads to customers.

Send smarter emails and connect with contacts. Your sales team can manage sales and marketing campaigns better.

Hatchbuck offers you core tools without distracting, unnecessary features. Pricing starts at $29/month.

8. MagHub

MagHub is an innovative, adaptive CRM/ERP.

This is a publishing tool that helps your business improve its print and digital media.

A cloud-based CRM that is easy to use and manage. Request pricing.

9. Centra Hub CRM

Centra Hub CRM is a customizable, cloud-based software.

This CRM helps with lead generation and support for your growing businesses.

Execute business operations with a CRM that aligns goals with your vertical. Request pricing.

10. GreenRope

GreenRope is a complete CRM with marketing automation. It delivers a practical set of tools to assist your team in doing more with less.

With built-in sales, marketing, and processes, GreenRope can boost profits.

It helps with collaboration, driving sales, and building better relationships. Price starting at $150/month.

Annual Subscription CRMs

1. Doxim CRM

Doxim CRM is for banks and credit unions. This CRM has many benefits, including personalizing sales and service. Your team can connect at all touchpoints.

Give your staff a 360 view of customer activities and interactions.

Develop a deeper understanding of your customer base to increase revenue and loyalty.

Doxim CRM is a platform that offers customer experience management for banks. Request pricing.

2. SupportCenter Plus

SupportCenter Plus is a web-based, ITIL-ready support software. It is for IT organizations that offer IT support.

It works as a platform for customer service management in the IT business.

With SupportCenter Plus, your team can track, manage, and resolve help desk tickets. This makes it easier to deliver prompt customer support. Pricing starts at $540/Month - annual billing.

3. Blueshift

Blueshift is the CRM for B2C Marketers. It helps create better relationships with a multichannel experience.

Gain a view of your customer data to make informed decisions.

Blueshift lets marketers connect at all customer touchpoints across the web. Request pricing.

4. Nimble

Nimble is an easy to use smart CRM that helps Office 365 and G Suite teams grow. It is the CRM that works for you, from wherever you choose to work. Price starting at $19/Month - annual billing.

Some Nimble CRM features include:

  • Unified Message Inbox
  • Contact Management
  • Calendar Sync
  • Contact Records

5. Yetiforce

Yetiforce is an open-sourced CRM system. It has a wide range of features, configuration tools, and an easy-to-use interface. Request pricing.

Yetiforce CRM works on the following platforms:

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows

6. Zaius

Zaius is a CRM platform for eCommerce marketers. It helps speed up the development of customer loyalty. This CRM has many "add-ons."

Have all the tools necessary to make every customer interaction count. Request pricing.

  • Customer Data Platform (CDP)
  • Marketing Segmentation & Analytics
  • Customer Activation Channels.

7. Spiro

Spiro is a CRM that presents a new approach to connecting with buyers. It is a proactive relationship management solution.

This CRM helps sales teams work smarter and close deals by spending more time selling. Request pricing.

8. ROLLER Software

ROLLER is a leading all-in-one software suite for attractions, entertainment, and leisure venues.

It helps manage and analyze interactions with the use of actionable data. This CRM takes you through the cycle of the customer journey.

ROLLER Software allows you to target customers with unique marketing. It simplifies processes to save your team time and your small business, money. Request pricing.

9. Remindax

Remindax is a cloud-based CRM. It helps your business stay organized, avoid expirations, and due date penalties.

It is a reminder system with multi-company and multi-user features. Stay up-to-date with Remindax. Starting price $20/Month - annual billing.

10. Talisma CRM

Talisma CRM is a leading Customer Relationship Management Software made for Enterprises.

Choose your industry to start engaging, enabling, and empowering your business-customer relationships.

Track and manage the buyer's journey across all channels. Connect business processes with innovation to improve productivity.

Enhance customer experience in many ways by using a variety of methods.

Get real-time insights for strategic decision-making to drive better results. Request pricing.

One Time License CRM

1. NetSuite CRM+

NetSuite CRM+ is a complete, front-office, cloud-based CRM solution.

The platform unlocks a real-time, 360-degree view of the buyer's journey.

It integrates your customer-focused activities with essential business tasks. This includes accounting, e-commerce, warehousing, and shipping applications.

NetSuite CRM+ supports your entire sales process and customer life-cycle. Request pricing.

2. InfoFlo

InfoFlo is an affordable CRM that is easy to use.

The software includes free life-time updates, no monthly fees, and a one-time cost per user.

Simple and straightforward, Infoflo CRM is perfect for businesses.

It helps with managing customer relationships, documentation, sales, and VoIP services.

It includes Outlook, QuickBooks, and Google sync. One - time cost $99.

3. Emerald CRM

Emerald is a CRM solution that works towards meeting the needs of those in the tourism industry.

It supports and covers all customer-related activities and provides access to customer data.

In a single database, you gain support for your daily workflows. Request pricing.

4. Ellucian CRM

Ellucian CRM is to help those who work in higher education.

CRM suite that connects you with students to build long-lasting learning relationships.

The CRM offers a lifecycle of solutions made to help engage learners. It can help improve efficiency and more. Request pricing.

5. Deltek Vision

Deltek Vision is a project-based CRM solution for Professional Services firms.

This CRM helps you manage the complete project life-cycle and increase profitability.

It combines project accounting, resource management, project management, and more. Request pricing.

6. Data2CRM

Data2CRM by Trujay takes the stress out of CRM integration and migration.

It helps you to transfer over 50 data modules to more than 25 CRMS, CSV, Excel, or Gsuite.

Do not get stuck with a CRM that stunts your business growth. Request pricing.

7. Total Support HelpDesk CRM

Total Support HelpDesk is a CRM software for customer support companies. Those who take calls and emails for customer service or helpdesk purposes.

A useful platform that helps you track customer issues from start to finish.

Total Support HelpDesk CRM is powerful and easy to use. It offers a built-in email that supports SSL for POP, IMAP, and Gmail. Request pricing.

8. OneSource

OneSource is a customizable CRM solution that helps simplify your unique business processes.

It helps with its back end, front end, and problem solutions. It is for businesses that are innovative. Request pricing.


OMNITRACKER is a universal, all-in-one platform for business processes.

It offers an unlimited configuration with the best performance, process control, and resource-saving. It makes processes and workflows easier.

It has extensive functions, organic interfaces, and comprehensive possibilities for data integration. Request pricing.

10. Erpisto CRM

Erpisto CRM is a web-based solution designed for businesses. Some of its features include telemarketing, asset management, and quotation management.

With a multi-lingual interface, Erpisto CRM gives you the tools your organization needs.

Increase productivity and revive profitable growth.


A small business or sales department is not complete without a CRM system.

And, the CRM you choose must be one of the best.

You need the right tools, options, features, and add-ons to ensure your CRM is working for you.

It should save time, improve productivity, engage customers, and increase revenue.

If your CRM does not do any of this, then you are using the wrong CRM. It may be time to switch.

Upgrade or add a customer relationship management system to grow your small business.

Gain better ways to track customers, offer customer support, and view insightful data.

There are many aspects to a CRM that can make your business better. Look for the CRM that has the top CRM features that will improve your business.

Enhance your processes and build your customer relationships with a CRM.

About the Author

Mark Andrew

Mark is a freelance content writer specializing in topics such as Internet marketing for small businesses. His goal is to help small businesses owners understand what types of services and products truely bring in more business.


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