Industry Overview
Search Engine Optimization, more commonly referred to as SEO, is the process where a web site is improved to attain better "organic" or "natural" search results. The terms natural and organic describe how and where in a search engine, like Google or Bing, the listing is found. This means that they are not a sponsored or paid listing. SEO should not be confused with Search Engine Marketing, or SEM, where they use paid methods to achieve better placement in search engines. The purpose of SEO is to get the highest possible search result placement, which leads to more web presence and traffic, theoretically. The process is to attempt to predict the search engines algorithms and to adjust the web page's content and html coding to gain the best results.
Industry Trends
In recent times, some consultants who have offered Search Engine Optimization services have adopted what is known as "black hat" tactics. This is where the optimizers have tried to cheat the system by using keyword stuffing, link farms, or, article spinning. Search engines try to find these websites to remove them from their indices and sometimes even "penalize" the website for an extended time frame.
Business in this Category
Search engine optimization is completely reliant on search engines. Without the engines, there would not be any market for optimizers. Of all of the possible search engines of the world, the most popular and most used ones are undoubtedly are Google, Yahoo!, and the new search engine from Microsoft, Bing. One of the more notable practitioners of Search engine optimization in New York is Barry Schwartz. The field has grown substantially and can normally be found in many of the major cities around the United States, as there are companies that handle SEO in Miami, Detroit, and Los Angeles.